articles

Price optimization strategy: what it is and how to build one

info@competera.ai (Yulia Ischuk) — Thu, 04 Jun 2026 07:25:43 GMT

A price optimization strategy is a structured approach to setting prices for every product in a retailer’s assortment. Instead of relying on reactive repricing, enterprise retailers with vast SKU counts and omnichannel operations use this strategy to proactively manage assortments, respond to customer behavior, and protect their bottom line.

This guide explains what a price optimization strategy looks like in practice, how to build one, and which models and tools enable it to work at scale.

Speedway Motors Partners with Competera

info@competera.ai (Olena Saraniuk) — Wed, 11 Mar 2026 09:00:23 GMT

Speedway Motors, Inc., a premier American manufacturer and retailer of specialty automotive parts, today announced a strategic partnership with Competera, a leading AI-driven retail pricing platform. The collaboration aims to modernize Speedway Motors’ pricing operations by replacing manual processes with scalable, data-driven competitive intelligence.

As a major player in the high-performance automotive sector, Speedway Motors manages an extensive catalog of 40,000 SKUs. The partnership centers on implementing Competera’s Competitive Data solution, providing the retailer with high-accuracy product matching and deep visibility into market dynamics across its diverse online and offline sales channels.

Historically, the specialty automotive market has relied on manual market checks, which can lead to reactive price adjustments and missed revenue opportunities. By leveraging Competera’s AI-augmented matching algorithms, Speedway Motors will establish a reliable, automated data feed covering primary and category-specific competitors.

Using AI & SAP to optimize pricing, stock, and profits

info@competera.ai (Alex Galkin) — Wed, 11 Mar 2026 08:46:40 GMT

On January 29, 2026, Competera, an AI-driven pricing and competitive intelligence platform, and NOVUS, a leading grocery retailer in Ukraine, joined SAP for an episode of the DATARetail and WSD Series. Drawing on NOVUS’s real-world experience, the discussion focused on what it actually takes to move from Excel- and rule-based pricing to AI-driven, contextual optimization, and what results retailers can expect when data, technology, and people are aligned.

Pricefx Founder Marcin Cichon Joins Competera as Strategic Advisor

info@competera.ai (Olena Saraniuk) — Wed, 11 Mar 2026 08:34:44 GMT

Competera, the leading provider of AI-driven pricing solutions for retailers, today announced the appointment of Marcin Cichon as a Strategic Advisor. A renowned entrepreneur and pioneer in the pricing software space, Cichon brings over two decades of leadership to Competera as the company accelerates its mission to help retailers optimize margins through advanced technology.

Marcin is best known as the co-founder and former CEO of Pricefx, where he spent over a decade building the company from a startup into a global leader in cloud-native pricing software. Under his leadership, Pricefx redefined the industry by introducing a "fast, flexible, and friendly" SaaS approach that challenged traditional enterprise models. His career also includes foundational roles at enterprise software leaders such as SAP Ariba, Vendavo, and PwC.

Competera Named a Leader in QKS Group’s SPARK Matrix™ for Intelligent Retail Pricing and Promotion Optimization, Q4 2025

Aaron Thomasson — Wed, 03 Dec 2025 08:12:31 GMT

Competera, a provider of AI-driven retail pricing solutions, today announced that it has been named a Leader for the second consecutive year in QKS Group’s SPARK Matrix™: Intelligent Retail Pricing and Promotion Optimization (IRP&PO), Q4 2025. The report evaluates leading global vendors on their technology excellence and customer impact, and among the 16 vendors assessed, Competera was named a Leader for its proprietary contextual AI pricing algorithms, enterprise-grade scalability, and proven customer impact.

How to Win the Most Complex Peak Season

Craig Moore — Wed, 03 Dec 2025 08:04:27 GMT

This year’s Black Friday is shaping up to be one of the most strategically demanding holiday seasons retailers have faced recently. While U.S. holiday sales are forecast to surpass $1 trillion for the first time (Reuters, citing the National Retail Federation), growth is slowing, consumer sentiment is cooling, tariffs are raising costs, and shoppers are entering the season with a mix of caution, practicality, and heightened expectations for value.

Uniting AI-driven price optimization with AI-driven demand forecasting for retailers worldwide.

Aaron Thomasson — Wed, 03 Dec 2025 07:34:25 GMT

Streamline, an AI-powered supply chain planning platform, and Competera, a leader in AI-driven price optimization, today announced a technology partnership that brings best-in-class pricing and forecasting together in a single, connected workflow for retailers and brands.

AI and Pricing: The Retail Industry's New Rulebook

info@competera.ai (Yulia Ischuk) — Wed, 03 Dec 2025 07:00:16 GMT

In retail today, pricing has become too tangled to trust instinct alone. Shelf data shifts by the hour, competitors make moves you don’t always see coming, and subtle patterns often slip past even the sharpest teams. And this is where AI comes into play.

AI Pricing Solutions: The Future of the Retail Industry

info@competera.ai (Yulia Ischuk) — Wed, 03 Dec 2025 06:54:24 GMT

In retail, pricing is a race won by those who see the market more clearly. With AI technologies, retailers' abilities to see and analyze the market and consumer behavior have reached a new level. The point, though, is to come up with a clear understanding of what your business wants to gain with AI, which particular tools would be the best in your case, and how to implement the new tech into your workflows smoothly. How to do it? Let's find out.

Competera Named to Inc. 5000 List of America’s Fastest-Growing Private Companies

Aaron Thomasson — Wed, 03 Dec 2025 06:42:32 GMT

SAN FRANCISCO — August 12, 2025 — Competera, an AI-driven pricing platform that helps retailers set and maintain customer-centric prices, today announced it has been named to the Inc. 5000 list of America’s fastest-growing private companies for the first time. Following three years of strong growth and expansion into new markets, the company ranked No. 2,613 overall and also placed No. 97 in the San Francisco Bay Area and No. 295 in the software category.