podcasts

Why pricing execution matters as much as strategy | Pricing Heroes ft. Andreas Stauber

Aaron Thomasson — Thu, 28 May 2026 12:00:00 GMT

Shownotes

In this episode of Pricing Heroes, we speak with Andreas Stauber, Founder and Managing Director of Resilient Value, a pricing consultancy focused on value-based pricing strategy and implementation. Andreas shares how his background at the intersection of business and IT shaped his approach to pricing, and explains why effective pricing depends not only on strategy and systems, but also on governance, data quality, change management, and execution discipline.

Pricing Heroes Podcast: Revenue growth management in practice

Aaron Thomasson — Wed, 29 Apr 2026 17:00:19 GMT

From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin

Aaron Thomasson — Thu, 26 Mar 2026 08:29:16 GMT

In this episode of Pricing Heroes, we speak with Alex Halkin, founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that initial conversation, Alex predicted a major shift toward AI-driven, contextual pricing in retail. Today, he revisits those predictions, assesses the industry's rapid evolution, and shares what’s coming next—from autonomous pricing decisions to four-dimensional optimization models and algorithmic trading-style speed.

How to Build Customer-Centric Pricing with Caroline Cookson

Aaron Thomasson — Wed, 03 Dec 2025 07:55:52 GMT

Below is a summary of our interview with Caroline Cookson. You can listen to the full interview using the embedded media player below or on your favorite podcast platform (e.g., Apple Podcasts, Spotify, or Amazon Music).

Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara

Aaron Thomasson — Wed, 03 Dec 2025 07:38:29 GMT

Below is a summary of our interview with Pooja Gerera. You can listen to the full interview using the embedded media player below or on your favorite podcast platform (e.g., Apple Podcasts, Spotify, or Amazon Music).

Trust, Fairness, and the Future of Pricing with Barrie Carmel

Aaron Thomasson — Wed, 03 Dec 2025 07:23:33 GMT

Below is a summary of our interview with Barrie Carmel. You can listen to the full interview using the embedded media player below or on your favorite podcast platform (e.g., Apple Podcasts, Spotify, or Amazon Music).

Driving Strategy, Credibility, and Tech Readiness with Lee Mackedanz

Aaron Thomasson — Wed, 03 Dec 2025 06:47:38 GMT

Below is a summary of our interview with Lee Mackedanz. You can listen to the full interview using the embedded media player below or on your favorite podcast platform (e.g., Apple Podcasts, Spotify, or Amazon Music).

Learn practical steps, real-world strategies, and the future of AI-powered pricing

Aaron Thomasson — Wed, 03 Dec 2025 06:06:15 GMT

Below is a summary of our interview with Jayadeep Shitole, an expert in applied AI. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g., Apple Podcast, Spotify and Amazon Music).

Lessons from Three Retail Models with Seth Nieman

Aaron Thomasson — Sat, 05 Jul 2025 05:56:43 GMT

Below is a summary of our interview with Seth Nieman. You can listen to the full interview using the embedded media player below or on your favorite podcast platform (e.g., Apple Podcasts or Spotify).

Corina Manea on Flaconi's Pricing Journey

Aaron Thomasson — Sat, 05 Jul 2025 05:30:38 GMT

Below is a summary of our interview with Corina Manea. You can listen to the full interview using the embedded media player below or on your favorite podcast platform (e.g., Apple Podcasts, Spotify, or Amazon Music).