SAN FRANCISCO — September 23, 2026 — Competera, an AI-native pricing platform for enterprise and mid-market retail, today marks four years of collaboration with AUTODOC, a leading tech ecosystem for the automotive aftermarket in Europe. The partnership, which began in 2022, has supported AUTODOC’s pricing teams with Competitive Data solution as the company has continued to expand its digital ecosystem across Europe.
AUTODOC was founded with the goal of making high-quality car parts accessible to everyone. Today, the company connects drivers, workshops, brands, and partners through a digital ecosystem serving customers across Europe. AUTODOC currently operates online shops in 27 European countries. Its offering spans consumer and professional services, including AUTODOC PRO for garages, alongside digital tools that help customers find, buy, and maintain the parts they need.
“AT AUTODOC, we're building Europe's leading tech ecosystem for the automotive aftermarket. Our job is simple: keep cars, motorcycles, and trucks on the road, affordably and sustainably," said Anton Dmytrenko, Competitive Intelligence Manager at AUTODOC.
"Pricing isn't just about revenue for us. It's about how customers feel after they pay. We want every customer to know they received real value, not simply another receipt.”
For AUTODOC, delivering that value also means understanding how products are positioned in the market. Competitive Data gives AUTODOC teams an additional source of competitive insights alongside its own commercial data and customer understanding.
Since 2022, Competera has provided AUTODOC with a competitive pricing data solution across its European markets, helping its teams understand how products are positioned against competitors.
The solution collects competitive data across markets and channels, matches competitor products to the relevant items in a retailer’s assortment, and validates the information before it reaches pricing teams. Competera’s Competitive Data is backed by a 98% SLA for data delivery and product matching, with AI-powered matching combined with human validation and additional data-quality controls.
Operating across multiple European markets and a broad assortment, the value of competitive data depends on more than collecting prices. Product matches need to be reliable, data needs to arrive on time, and the information needs to be structured so that pricing teams can use it in their existing workflows.
"Competitive data only works when pricing teams can rely on it," said Polina Oleksiuk, Product Manager, Competitive Data at Competera. "It's not just prices that are built on this data, but processes across different teams and the wider business strategy — it shapes how companies decide what to do next. That's why it all comes down to trust in the data. Over four years of working with AUTODOC, we've earned that trust through consistent collection, accurate product matching, and reliable delivery. And when data comes in with gaps or errors, the business risks making the wrong call."
Throughout 4 years of collaboration, Competera’s role has remained focused on providing the competitive data solution AUTODOC’s teams use to understand market pricing better and support their pricing decisions.
“Four years is an important milestone because it reflects an ongoing working relationship, not a one-off implementation,” said Alex Halkin, CEO and Founder of Competera. “AUTODOC has continued to grow and evolve during that time, and we’re proud that our teams have continued working together as its business has expanded.”
Both teams look forward to building on the partnership and continuing to support AUTODOC’s growth in the years ahead.
About AUTODOC
AUTODOC is the leading digital pure-play automotive parts platform in Europe. The business, which was founded in Berlin in 2008 by Alexej Erdle, Max Wegner and Vitalij Kungel, has developed into one of the most exciting E-Commerce companies in Europe in a remarkably short period. Since November 2022, the Company has been operating as the European corporation Autodoc SE. The Management Board consists of Dmitri Zadorojnii (CEO) and Lennart Schmidt (CFO). As of 31 December 2025, AUTODOC’s product assortment comprises around 7.8 million SKUs from around 2,700 brand manufacturers alongside quality private labels such as RIDEX and goCORE. The assortment includes car, truck and motorcycle parts, tires as well as adjacent products such as tools, accessories, oils, liquids and consumables – and has significantly increased over time. In 2025, AUTODOC generated sales revenue of €1.8 billion (2024: €1.6 billion). AUTODOC has online shops in 27 European countries and employs more than 5,500 people in 13 locations.
About Competera
Competera is the enterprise pricing platform that grows with retailers, from rules-based pricing to Contextual AI optimization on a single architecture. Its proprietary Contextual AI weighs more than 20 demand factors in real time, from competitive dynamics to hyper-local product behavior, to recommend prices that improve margin and strengthen customer loyalty. By supporting retailers at every step of the pricing maturity journey, Competera turns pricing from an operational task into a durable source of growth. Learn more at www.competera.ai and follow Competera on LinkedIn.
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Olena Wehlisch
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Competera
pr@competera.ai