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Competera Wins Happiest Users Award from Crozdesk
We are infinitely grateful to our clients for trusting us with one of the most important elements of their operations — pricing. We'll continue to do our best to offer you even bet…
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Pricing Performance: How to Measure Your Business
According to Nielsen, the most anticipated changes in the FMCG retail industry in 2020 are a decrease in demand due to a drop in real incomes, an increase of the online channel, an…
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How to Increase Profit Margin or Make Pricing Your Margin’s Best Friend
What is profit margin? Profit margin is an accounting metric used to evaluate the profit gained by the business in regard to the revenue. To put it simply, profit margin marks the …
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Efficient Online Price [Video]
Competera continues the series about retail during the crisis. In this piece, we're publishing a video of our second webinar. Global turbulence forces more and more retailers to mo…
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How to Reflect Cost-Push Issues Taking into Account Price Thresholds
After the recent lockdown events, only the laziest one didn't claim that retail has changed. However, such information often ended up simply stating a bold fact or describing the c…
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COVID-19 Shopping Behavior: Online
The pandemic has changed consumer behavior forever:
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Introductory Pricing: How to Set the Price for a New Product
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Competera & Steve Dennis: Learn to Surf
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Competera is shortlisted at UK's Retail Systems Awards 2020
We are proud and extremely delighted to announce that Competera Pricing Platform has been shortlisted in two categories — Omnichannel Technology Vendor of the Year and Artificial I…
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Future Retail: Hybrid Shopping & Malls
The following is the interview with Paco Underhill, CEO at Envirosell, a US-based behavioral research and consulting firm which has some of the top Fortune 50 companies across 47 c…
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Acknowledging Retail Champions in the Times of Uncertainty
As retail is going through an extremely challenging time of uncertainty and unprecedented complexity, I would like to thank all the retailers that have been doing a fantastic, but …
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Competition-Based Pricing
What is competitive pricing strategy? The core principle of the competition-driven pricing is to determine the appropriate prices for the products considering the situation in the …
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Market-based Pricing: Retailer’s Key to Survive the Crisis
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Covid-19 Reshapes Retail: What Should Business Do Right Now?
In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distribution channels, allocate resources to sustain digital sales, and partner with de…
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Price Perception and Price Positioning: Give Customers What They Want
What is price perception? Price perception marks the way shoppers perceive the price level during either online or offline shopping experience. The fundamental category defining th…
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Demand-Based Pricing: A-Z Implementation Guide
What is demand-based pricing? Demand-based pricing is one of the most sustainable approaches to drive sales and increase margin and revenue in the long-term period. The basic idea …
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Competera CMO, Anna Belous, to speak at Shoptalk 2020 in Las Vegas
⚡️UPD: Shoptalk 2020 rescheduled to September 14-17, 2020 Mandalay Bay, Las Vegas. Stay tuned, we'll keep you updated. Anna Belous, Competera’s CMO, has joined an all-women speaker…