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Covid-19 Reshapes Retail: What Should Business Do Right Now?
In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distribution channels, allocate resources to sustain digital sales, and partner with de…
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Price Perception and Price Positioning: Give Customers What They Want
What is price perception? Price perception marks the way shoppers perceive the price level during either online or offline shopping experience. The fundamental category defining th…
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Demand-Based Pricing: A-Z Implementation Guide
What is demand-based pricing? Demand-based pricing is one of the most sustainable approaches to drive sales and increase margin and revenue in the long-term period. The basic idea …
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Competera CMO, Anna Belous, to speak at Shoptalk 2020 in Las Vegas
⚡️UPD: Shoptalk 2020 rescheduled to September 14-17, 2020 Mandalay Bay, Las Vegas. Stay tuned, we'll keep you updated. Anna Belous, Competera’s CMO, has joined an all-women speaker…
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Competera Named №1 Retail Software by Crozdesk
Retail Software Buyer Guide 2020 by Crozdesk has recognized Competera’s AI-powered pricing software for enterprise brick&click retailers the best retail software in the market.
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Competera Wins Two Awards from SoftwareSuggest
Competera Pricing Platform has been given two awards — Customers' Choice Software and Best Value Software.
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Pricing Simulations: Test Scenarios, Make Right Decisions
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Competera Academy Launches Free Certificate Course About Pricing
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Trade Promotion Optimization: A Shortcut to Win in 2025
What is trade promotion optimization? Trade Promotion Optimization (TPO) marks integrated operations, tools, and processes aimed at increasing the effectiveness of a retailer's pro…
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Product Cannibalization in Retail: Make Risks Work for You
What is product cannibalization? Product cannibalization marks the business scenario under which products within the same portfolio compete with each other risking to result in a l…
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Competera Named High Performer Winter 2020 by G2 Crowd
According to G2’s methodology, G2 scores products and vendors based on reviews gathered from its user community, as well as data aggregated from online sources and social networks.…
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Price Waterfall: Fix Your Price To Gain More Revenue
What is price waterfall? Price waterfall is an analysis method used by the business to find the hidden costs and money leakages at every price level. Pricing waterfall helps compan…
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Price Sensitivity or How to Win Customers in Retail
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Brand Matters: Capitalize On Brand Perception in Retail
What is brand perception? Brand perception is the summation of the thoughts, feelings, and overall perception that consumers have about a company. The ideas customers obtain about …
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How Businesses Can Improve LTV [Use Case]
Many companies are still struggling to take into account customer lifetime value (LTV). However, it is an important step since by measuring LTV, you can learn more about the value …
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Price Testing: Retailer’s Blueprint to Find the Best Price
The Market Track study reveals that nearly 80% of customers compare the prices using their smartphones even while they are at a brick-and-mortar store. What it means is that the pr…
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Future of Retail: Wired Smarter 2019
This year's edition of WIRED Smarter was dedicated to the main tech trends in retail, money, and security. The event featured a Retail Track programme and Retail Startup Lightning …