Pricing Platform for Retailers

Revolutionize your approach to pricing operations with time-tested solution that:

Uses multi-ML models that transform customer behavior insights into informed price decisions
Is a single source for all pricing relevant information in a user friendly interface
Allows real time simulations of alternative pricing strategies with a few clicks
Offers transparent pricing and a collaborative workflow

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Pricing Platform for Retailers Dashboard

The Pricing platform that puts your customer first

Competera offers a unique technology blend to make your pricing customer-centric, easy, and effective.

Low basket value due to a lack of insight into what your customers buy and why

Optimize profit and competitiveness by utilizing customer behavior insights

Pricing decisions don't excite your customers and lead to increased pressure for promotions and discounts to boost conversion rates and sell your inventory

Utilize AI-backed pricing strategies tailored to leverage any specific product roles and relationships

Missing information on price differentiation across channels, formats, and regions, leading to mismatched customer expectations and negative price perception

Understand why your customers buy from you and predict their future purchasing behaviors and optimal price points

Staying competitive in today's market while still making a profit is a challenge

Transform your pricing strategy with Contextual AI to deliver customer-centric prices across every store and channel

Why Pricing Platform by Competera

Competera helps retailers to take a strategically new approach to pricing operations and empowers them with the toolset to put their customers first while hitting their KPIs.

Identify Relevant Competitors

Determine which competitors matter for each category, channel, and store group, ensuring your pricing is always competitive and precise.

Optimize Price Differentiation

Discover the ideal number of price differentiations across countries, channels, store formats, and regions. Align your prices with customer willingness to pay, enhancing your market positioning and profitability.

Leverage Customer Behavior

Gain deep insights into your customers' purchasing patterns. Identify what goes into their basket first and what additional items they select, allowing you to tailor your pricing strategy to match actual shopping behaviors.

How We Do It

Gaining a competitive edge is impossible without understanding the sales factors driving price elasticity. This insight enables you to predict future price changes accurately, moving beyond reliance on past data. With Competera, it becomes possible to anticipate market trends and make informed pricing decisions with confidence.

Business impact prediction

Benefit from short and mid-term business metrics predictions and anticipate how your sales volume, revenue, gross profit and profit margin will look like in 1-12 weeks based on pricing decisions you make now.

What if simulation

Test different pricing strategies and scenarios to see the results of each and impact on your bottom line. The scenarios come with probability rate which allows you to choose the most optimal.

Gain flexibility to experiment with different rules, strategies, incorporate business constraints, and fine-tune settings, helping you explore all potential outcomes and make the most informed decisions.

Dynamic product assignment

Automate the distribution of your products to pricing campaigns on the fly based on any specific sales parameters. Define the period of activity and/or limit it by the pricing campaign's goal.

You gain full control over sales impact factors ensuring flexibility to leverage them to reach your business goals for maximum impact.

Product relationship management

You define linear or hierarchical dependencies between products. Also, you can unite products by different indexes. So, you link product not only to pricing limits but create meaningful cross-dependencies between your items.

You can simultaneously review repriced products, orchestrate pricing campaigns, and synchronize pricing adjustments across related items.

Smart segmentation

You can define product roles depending on their elasticity, product life cycle stage impact on revenue and profit. This segmentation is dynamic because some products change their roles over time.

Our platform provides tailored recommendations on segmentation strategies that best suit your needs, helping you optimize your product management efficiently

Delia Valcarcel,

Sr. Director, Business Performance, Business Intelligence
& Analytics at Starboard Cruise Services, LVMH Group

With a highly complex global operation structure, we needed a pricing solution suite that allowed us to set and maintain prices. Competera’s suite is a game-changer that optimizes pricing across the product's lifecycle, incorporating multidimensional analytics and AI solutions to support decision-making.

Thomas Gutberlet,

CEO of tegut… gute Lebensmittel GmbH & Co. KG

Integrating AI-based pricing solution and switching to elasticity-based pricing is a paradigm changer that brings us closer to the future and corresponds with our bigger goal of sustainable processes at every level of business operations. And Competera Pricing Platform is fully aligned with our vision of integrating sustainable forecasting and planning.

Joyce Lin,

Sr. Ecommerce Business Manager at Balsam Brands

As the business was scaling, it was important for us to base our pricing decisions on market trends, website analytics, and other crucial data points that a pricing manager can hardly embrace all at once. Competera’s smart algorithms made our price management data-powered and proactive and saved the team 50% time from routine tasks. Competera has shown how AI is revolutionizing the traditional pricing processes and strategies, so we look forward to adopting the technology for other regions.

Ravindra Vohra,

Global Program Manager

Price benchmarking and promotion analysis reports have been well received and appreciated across Markets. Pricing and Category managers can use reports with minimal training, thanks to very intuitive and user-friendly UI/UX. Also, the high dashboard up time, data freshness facilitated by daily crawls, data export features and customisation of price comparison logic have proven to be a game-changer for our teams.

Julia Roppelt,

Pricing & Stock Controlling Strategic Manager at Keller

Competera platform is a great tool to sustain the right price perception and keep customers satisfied with our prices. The data-driven insights generated by the platform help bringing our mission to life, i.e. provide a unique digital experience and excellent service to our clients.

See why Competera is one-of-a kind solution

Our 930 custom deep learning models offer unparalleled visibility into the key factors driving your sales. These models provide deep insights into why customers choose your products, enabling us to optimize pricing with exceptional accuracy and align your pricing strategy perfectly with consumer behavior.