Product update:Competera Pricing Platform and Competitive Data are now available in new editions. See what is new →
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Competera Pricing

Competera pricing: 

packages for every stage of pricing maturity

Competera covers the full pricing lifecycle, from competitive price monitoring to price- and demand-led optimization, with two products that share one workspace and one data foundation. Explore the commercial model of each product to build a pricing solution that fits your current needs.
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PRICING PLATFORM EDITIONS

AI pricing that matches your maturity and grows with it

Two engines built for different stages of pricing sophistication: start with price-led optimization or go straight to full demand context across 20+ factors

PRICE-LED OPTIMIZATION

Adaptive AI

For retailers moving from manual repricing to structured pricing rule management
Statistical engine built on price elasticity to predict how a price change affects sales

Data required: 3+ months

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Includes

  • No-code Rule Builder with automatic conflict resolution via AI Pricing Agent
  • Smart product segmentation by commercial role, velocity, basket role, and inventory health
  • Pricing Campaigns Management across categories, regions, and channels
  • Business Metrics Forecast with projected revenue and margin impact
  • Anchor Management for consistent price distances across related products

DEMAND-LED OPTIMIZATION

Contextual AI

For retailers moving from rule-based pricing to customer-centric pricing shaped by demand-driving factors
Neural-network engine that reads 20+ demand-driving factors to to recommend the optimal price

Data required: 2+ years

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Includes

Everything in the Adaptive AI edition, plus: 

  • Contextual demand modeling across 20+ factors with 85% forecast-accuracy commitment
  • What-If Simulations and A/B Testing for scenario planning
  • Promo and Markdown Pricing Optimization with automated floor and stock safeguards
  • Advanced Store Clustering and extended Product Segmentation
  • Goal Management and AI-Contextual Analytics with live demand-driver explanations
PLATFORM ADD-ONS

Extend your pricing platform capabilities
with advanced add-ons

Both Pricing Platform editions can be extended with additional capabilities as your team’s needs evolve

  • Automated Advanced Store Clustering

  • Advanced Product Segmentation

  • Anchor Products
Automapping

  • Promo Advisor

SUPPORT PACKAGES

Support packages available for every Competera Pricing Platform edition

Choose how much strategic involvement and operational support you need as your pricing operations grow

Basic

Included with every subscription

A reliable operational foundation for teams that manage pricing workflows independently
  • Continuous platform and UI maintenance to keep pricing operations running without interruption
  • Quarterly business reviews to align on goals and track the value you are getting from the platform
  • Dedicated support channel with request handling during European business hours

Reactive

Available as an upgrade

For teams that need quicker issue resolution and periodic hands-on involvement from pricing professionals
  • First-line response within 1 hour and critical issue resolution within 24 hours
  • Up to 12 days per year of strategic guidance and configuration support from a dedicated Pricing Success Manager
  • Extended maintenance covering platform, data pipeline, and models beyond standard UI upkeep

Proactive

Available as an upgrade

Built for teams running complex pricing at scale who need guaranteed performance and a dedicated strategic partner
  • First-line response within 5 minutes and critical issue resolution within 12 hours
  • Up to 27 days per year of hands-on strategic and configuration support from a dedicated Pricing Success Manager
  • 85% forecast-accuracy commitment, the only support package that guarantees model performance
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Why leading retailers choose Competera

50+
international retail clients
Metric 1: international retail clients
6%
minimum gross margin uplift
Metric 2: minimum gross margin uplift
50%+
team time saved on repricing
Metric 3: team time saved on repricing
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customer reviews

What pricing leaders say about Competera

Learn from the retail executives who use Competera to run their pricing operations every day
Kamila Lisewska

Kamila Lisewska

Margin & Pricing Analyst

Competera’s platform is a great tool for price optimization and price management. As a user, I really appreciate the Competera dashboard which gives me the opportunity to work on any level — from the portfolio level to going as deep as the SKU level. With Competera, we know which strategy is gonna benefit us the most and go from there.
Corina Manea

Corina Manea

VP Commercial

We chose Competera for the functionality of the platform, having
a wide variety of features and offering a solution to simplify
our complex pricing process. We managed to decrease the time
needed for the pricing process by half and switched to daily pricing
rounds — definitely simplifying our pricing operations.
Dmytro Moskvichov

Dmytro Moskvichov

Director of Sales Promotion Department

Competera’s platform is a great tool for price optimization and price management. As a user, I really appreciate the Competera dashboard which gives me the opportunity to work on any level — from the portfolio level to going as deep as the SKU level. With Competera, we know which strategy is gonna benefit us the most and go from there.

Explore AI pricing solutions that fit your current maturity stage and  build a solid foundation for the future

Talk to a pricing expert
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FAQ about Competera pricing

01

How much does Competera cost?

Competera pricing is scope-based. The final cost depends on the number of SKUs, markets, and channels covered, the edition (Adaptive AI or Contextual AI), selected add-ons, the support package, and the deployment model. Because every retailer's portfolio and maturity stage are different, Competera builds a custom proposal rather than publishing fixed rates. Contact the team for a proposal tailored to your scope.

02

What is included in each Competera package?

Competitive Data includes SLA-controlled competitive price monitoring with AI-powered product matching and a pay-per-use billing model. Adaptive AI adds a statistical pricing engine driven by price elasticity, smart segmentation, a no-code Rule Builder, and Pricing Campaigns Management. It requires 3+ months of transaction history. Contextual AI adds a neural-network engine modeling 20+ demand factors, What-If Simulations, Long Term Demand Forecasting, Promo and Markdown Pricing Optimization, and AI-Contextual Analytics. It requires 24 months of historical data.

03

Can I start with Competitive Data and upgrade later?

Yes. Competitive Data, Adaptive AI, and Contextual AI share one workspace and one data foundation. A retailer can start with competitive price monitoring and move to price-led or demand-led optimization when ready. Data, configuration, and team capability carry forward at every step.

04

How long does implementation take?

Competitive Data is live within 14 days. Pricing Platform implementation (Adaptive AI or Contextual AI) takes up to 60 days depending on scope. Scaling to a new channel takes approximately 1 week.

05

Does Competera offer a pilot or proof of concept?

Yes. Every engagement begins with a pilot, and commercial KPIs are agreed upfront before the pilot starts. Competera has a 100% pilot success rate across its client base of 50+ international retailers.

06

What data do I need to get started?

Adaptive AI requires a minimum of 3 months of transaction history. Contextual AI requires 24 months. For Competitive Data, the retailer supplies a product catalog with full product titles, product URLs, brands, categories, and at least one identifier (GTIN, EAN, MPN, or UPC) to activate the match quality SLAs. Products without an identifier are still matched, but fall outside the SLA guarantee.
07

What integrations does Competera support?

Inbound: direct database connections (Oracle, MSSQL, PostgreSQL, MySQL, SAP HANA), API, SFTP, Snowflake, and Databricks. Outbound: REST API, on-demand CSV export, scheduled email reports, and custom connectors including Amazon S3, SFTP, and Google BigQuery. Security: IPSec/VPN tunnels, whitelisted IPs, and SSO via OIDC (for example, Okta).
08

What is the difference between Guided and Managed deployment?

Guided means the retailer's team leads the implementation and ongoing operations, with Competera providing support. Managed means a systems integrator runs the process, with Competera providing support. Both models are available for any edition. Competera recommends Managed as the default for faster time to value.