AI-Driven Pricing Software Solution for Enterprise-Grade Retailers
Revolutionize your approach to pricing operations with time-tested solution that:
- Uses multi-ML models that transform customer behavior insights into informed price decisions
- Is a single source for all pricing relevant information in a user friendly interface
- Allows real time simulations of alternative pricing strategies with a few clicks
- Offers transparent pricing and a collaborative workflow
The AI-Driven Pricing Platform that puts your customer first
Competera offers a unique technology blend to make your pricing customer-centric, easy, and effective.
Why Pricing Platform by Competera
Competera helps retailers to take a strategically new approach to pricing operations and empowers them with the toolset to put their customers first while hitting their KPIs.
Identify Relevant Competitors
Determine which competitors matter for each category, channel, and store group, ensuring your pricing is always competitive and precise.
Optimize Price Differentiation
Discover the ideal number of price differentiations across countries, channels, store formats, and regions. Align your prices with customer willingness to pay, enhancing your market positioning and profitability.
Leverage Customer Behavior
Gain deep insights into your customers' purchasing patterns. Identify what goes into their basket first and what additional items they select, allowing you to tailor your pricing strategy to match actual shopping behaviors.
How We Do It
Gaining a competitive edge is impossible without understanding the sales factors driving price elasticity. This insight enables you to predict future price changes accurately, moving beyond reliance on past data. With Competera AI platform pricing approach, it becomes possible to anticipate market trends and make informed pricing decisions with confidence.
Business impact prediction
Benefit from short and mid-term business metrics predictions and anticipate how your sales volume, revenue, gross profit and profit margin will look like in 1-12 weeks based on pricing decisions you make now.
What if simulation
Test different pricing strategies and scenarios to see the results of each and impact on your bottom line. The scenarios come with probability rate which allows you to choose the most optimal.
Gain flexibility to experiment with different rules, strategies, incorporate business constraints, and fine-tune settings, helping you explore all potential outcomes and make the most informed decisions.
Dynamic product assignment
Automate the distribution of your products to pricing campaigns on the fly based on any specific sales parameters. Define the period of activity and/or limit it by the pricing campaign's goal.
You gain full control over sales impact factors ensuring flexibility to leverage them to reach your business goals for maximum impact.
Product relationship management
You define linear or hierarchical dependencies between products. Also, you can unite products by different indexes. So, you link products not only to pricing limits but create meaningful cross-dependencies between your items.
You can simultaneously review repriced products, orchestrate pricing campaigns, and synchronize pricing adjustments across related items.
Smart segmentation
You can define product roles depending on their elasticity, product life cycle stage impact on revenue and profit. This segmentation is dynamic because some products change their roles over time.
Our platform provides tailored recommendations on segmentation strategies that best suit your needs, helping you optimize your product management efficiently
See why Competera is one-of-a kind solution
Our 930 custom deep learning models offer unparalleled visibility into the key factors driving your sales. These models provide deep insights into why customers choose your products, enabling us to optimize pricing with exceptional accuracy and align your pricing strategy perfectly with consumer behavior.
Other solutions - Elasticity Correlation
-
Price change
-
Sales change
Elasticity correlation between price level and sales levels changes#Reaction
Competera - Contextual AI
-
Product
-
Price
-
Season
-
Promo
-
Competition
Multidimensional weighing of all impacting factors and creating contextual dependencies#Behaviour
Outperform your competitors with Competera
Proactive pricing that unlocks your profit opportunities and market leadership.
to basket
value
Improved price perception
Higher
CLTV
gross profit
uplift
Ready to change your pricing process and put your customer first?
Get a live demo of Competera and discover how you can benefit from a full demand-elasticity model, enterprise-grade security and integrations, a dedicated team of experts, and transparent platform pricing tailored to your business needs.
