Pricing Platform for Retailers

Revolutionize your approach to pricing operations with time-tested solution that:

  • Uses multi-ML models that transform customer behavior insights into informed price decisions
  • Is a single source for all pricing relevant information in a user friendly interface
  • Allows real time simulations of alternative pricing strategies with a few clicks
  • Offers transparent pricing and a collaborative workflow
Pricing Platform for Retailers Dashboard

Why Pricing Platform by Competera

Competera helps retailers to take a strategically new approach to pricing operations and empowers them with the toolset to put their customers first while hitting their KPIs.

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Identify Relevant Competitors

Determine which competitors matter for each category, channel, and store group, ensuring your pricing is always competitive and precise.

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Optimize Price Differentiation

Discover the ideal number of price differentiations across countries, channels, store formats, and regions. Align your prices with customer willingness to pay, enhancing your market positioning and profitability.

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Leverage Customer Behavior

Gain deep insights into your customers' purchasing patterns. Identify what goes into their basket first and what additional items they select, allowing you to tailor your pricing strategy to match actual shopping behaviors.

How We Do It

Gaining a competitive edge is impossible without understanding the sales factors driving price elasticity. This insight enables you to predict future price changes accurately, moving beyond reliance on past data. With Competera, it becomes possible to anticipate market trends and make informed pricing decisions with confidence.

Business impact prediction

Benefit from short and mid-term business metrics predictions and anticipate how your sales volume, revenue, gross profit and profit margin will look like in 1-12 weeks based on pricing decisions you make now.

Performance metrics prediction

What if simulation

Test different pricing strategies and scenarios to see the results of each and impact on your bottom line. The scenarios come with probability rate which allows you to choose the most optimal.

Gain flexibility to experiment with different rules, strategies, incorporate business constraints, and fine-tune settings, helping you explore all potential outcomes and make the most informed decisions.

What if simulation

Dynamic product assignment

Automate the distribution of your products to pricing campaigns on the fly based on any specific sales parameters. Define the period of activity and/or limit it by the pricing campaign's goal.

You gain full control over sales impact factors ensuring flexibility to leverage them to reach your business goals for maximum impact.

Dynamic product assignment

Product relationship management

You define linear or hierarchical dependencies between products. Also, you can unite products by different indexes. So, you link product not only to pricing limits but create meaningful cross-dependencies between your items.

You can simultaneously review repriced products, orchestrate pricing campaigns, and synchronize pricing adjustments across related items.

Product relationship management

Smart segmentation

You can define product roles depending on their elasticity, product life cycle stage impact on revenue and profit. This segmentation is dynamic because some products change their roles over time.

Our platform provides tailored recommendations on segmentation strategies that best suit your needs, helping you optimize your product management efficiently

Smart segmentation

Delia Valcarcel
Delia Valcarcel,
Sr. Director, Business Performance, Business Intelligence
& Analytics at Starboard Cruise Services, LVMH Group

With a highly complex global operation structure, we needed a pricing solution suite that allowed us to set and maintain prices. Competera’s suite is a game-changer that optimizes pricing across the product's lifecycle, incorporating multidimensional analytics and AI solutions to support decision-making.

Thomas Gutberlet
Thomas Gutberlet,
CEO of tegut… gute Lebensmittel GmbH & Co. KG

Integrating AI-based pricing solution and switching to elasticity-based pricing is a paradigm changer that brings us closer to the future and corresponds with our bigger goal of sustainable processes at every level of business operations. And Competera Pricing Platform is fully aligned with our vision of integrating sustainable forecasting and planning.

Joyce Lin
Joyce Lin,
Sr. Ecommerce Business Manager at Balsam Brands

As the business was scaling, it was important for us to base our pricing decisions on market trends, website analytics, and other crucial data points that a pricing manager can hardly embrace all at once. Competera’s smart algorithms made our price management data-powered and proactive and saved the team 50% time from routine tasks. Competera has shown how AI is revolutionizing the traditional pricing processes and strategies, so we look forward to adopting the technology for other regions.

Ravindra Vohra
Ravindra Vohra,
Global Program Manager

Price benchmarking and promotion analysis reports have been well received and appreciated across Markets. Pricing and Category managers can use reports with minimal training, thanks to very intuitive and user-friendly UI/UX. Also, the high dashboard up time, data freshness facilitated by daily crawls, data export features and customisation of price comparison logic have proven to be a game-changer for our teams.

Julia Roppelt
Julia Roppelt,
Pricing & Stock Controlling Strategic Manager at Keller

Competera platform is a great tool to sustain the right price perception and keep customers satisfied with our prices. The data-driven insights generated by the platform help bringing our mission to life, i.e. provide a unique digital experience and excellent service to our clients.

LVMH Group tegut Balsam Brands Unilever Keller sports

See why Competera is one-of-a kind solution

Our 930 custom deep learning models offer unparalleled visibility into the key factors driving your sales. These models provide deep insights into why customers choose your products, enabling us to optimize pricing with exceptional accuracy and align your pricing strategy perfectly with consumer behavior.

Other solutions - Elasticity Correlation

  • Price change

  • Sales change

Elasticity correlation between price level and sales levels changes#Reaction

Competera - Contextual AI

  • Product

  • Price

  • Season

  • Promo

  • Competition

Multidimensional weighing of all impacting factors and creating contextual dependencies#Behaviour

Outperform your competitors with Competera

Proactive pricing that unlocks your profit opportunities and market leadership.

Data-driven price
Data-driven price decisions based on sales drivers with 95+% accuracy
Basket value

to basket
value

Improved price perception

Improved price perception

Increased stock rotation
Increased stock rotation and decreased COGS
1 week to scale
1 week to scale to your new channel or region
Higher CLTV

Higher
CLTV

Gross profit uplift

gross profit
uplift

50-70% reduction of efforts
50-70% reduction of the pricing team efforts

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main features of Competera

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions

Constellation

Trusted Vendor 2022

Crozdesk

Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion

Forrester

G2 High Performer 2022

G2 Crowd