Our mission is to let AI transform retailers from pricing executors to decision-makers to save their time for more meaningful things

Competera is for retailers looking to grow profits and enhance their pricing capabilities. Our next-gen AI technology guarantees that your team is equipped with the best-in-class pricing tools, helping them set and maintain prices with greater efficiency, reliability, and transparency

Competera’s Story

We are passionate about optimal pricing done intelligently, accurately, and fast in real time. And that's possible in our world, where AI guides all pricing decisions. Discover our story and what drives us to overcome all pricing challenges that come your way.

We leverage the power of contextual AI to continuously calculate and re-quantify billions of possible price combinations on the backend and to offer an optimal profit-generating price, taking into account 20+ pricing drivers beyond elasticity.

At Competera, we know the power of AI that elevates retail pricing. Advancements in machine learning now empower humans to make complex decisions with incredible speed, precision, and simplicity.

Base your pricing on data rather than gut feeling. Gain confidence, unlock incredible efficiencies, and boost your profits with Competera.

— Alexandr Galkin, CEO & Co-founder

Full-cycle service approach

Competera guides retailers through every stage of the pricing excellence journey, from architecting a pricing system and selecting the right blend of solutions to integration and further support.


Kamila Lisewska
Kamila Lisewska
Margin & Pricing Analyst at Staples Solutions

“Competera’s platform is a great tool for price optimization and price management. As a user, I really appreciate the Competera dashboard which gives me the opportunity to work on any level — from the portfolio level to going as deep as the SKU level. With Competera, we know which strategy is gonna benefit us the most and go from there.”

  • 99% matchings
  • Catalog, Category, SKU-level pricing

Joyce Lin
Joyce Lin
Sr. Ecommerce Business Manager at Balsam Brands

“As the business was scaling, it was important for us to base our pricing decisions on market trends, website analytics, and other crucial data points that a pricing manager can hardly embrace all at once. Competera’s smart algorithms made our price management data-powered and proactive and saved the team 50% time from routine tasks.”

  • +over 3.5% revenue
  • +3% gross margin

David Elder
David Elder
Group Head of International and Pricing for WiggleCRC Group

“We believe Competera is the best in the industry. Their platform provides a set of tools, including market-based pricing and AI-driven demand-based pricing, that offers solutions to an immediate need, as well as our long-term plans. They have quickly become a strategically important player that we entrust with enabling a core element of our business.”

  • 360° market view
  • 50% faster repricing

Trond Samuelsen
Trond Samuelsen
Commercial Project Director at Elkjøp

“Time was an issue for us, as we didn't know when exactly Amazon was about to launch in Sweden. Nonetheless, our key requirement from a data provider was to receive Amazon Sweden and its sellers' prices within 24 hours after the marketplace launch. Competera did the job within 8 hours, and that was a great success.”

  • 99% product matchings
  • 1M data points delivered monthly

Staples Balsam Brands Wiggle Elkjop

Meet Competera’s Leadership Team

Decades of experience, strong business acumens, and passion for outstanding retail pricing
Alexander Galkin
Alexander Galkin
Co-founder & CEO
A serial entrepreneur, Alex has 12+ years in auditing and consulting retail enterprises globally. Having created and sold an outsourcing company, Alex has had a C-level role in different tech companies. A Forbes contributor.
Alexander Galkin
Co-founder & CEO
Alexander Sazonov
Alexander Sazonov
Co-founder and COO
At the age of 24, Alex managed a team of 70+ people as a Real Estate Director at Dolphin Strategy. At Competera, Alex became responsible for operational efficiency. Alex has outstanding networking skills.
Alexander Sazonov
Co-founder and COO
Olena Saraniuk
Olena Saraniuk
Head of Marketing
Olena is a seasoned professional with a proven track record in crafting impactful marketing strategies within retail tech and AI. With extensive experience in both traditional and digital channels, Olena is dedicated to elevating Competera's market presence and empowering retailers through advanced pricing solutions.
Olena Saraniuk
Head of Marketing
Yuliya Beregovaya
Yuliya Beregovaya
Head of Pricing Consulting
During her career at Nielsen, Yulia was involved in understanding shopper behaviors, in-store engagement of buyers, and the conversion path of a shopper into a loyal purchaser. Today, she applies her expertise in identifying customer needs and providing expert pricing solutions consultancy.
Yuliya Beregovaya
Head of Pricing Consulting
Dmitriy Chernyak
Dmitriy Chernyak
Product Manager
With more than 20 years of hands-on experience in B2B (Sales Operations, Supply Chain, Customer Success), Dmitriy knows how to solve clients’ problems via tech. At Competera, he is keen on helping retailers start thriving through enhanced product experience.
Dmitriy Chernyak
Product Manager

Meet the Competera Advisory Council

We are honored to be validated and trusted by these renowned industry figures

Lori Mitchell-Keller

Ex - Vice President and General Manager

Having spent 30 years as President at SAP Industries and Vice President at Google Cloud, Lori is a strategic global leader growing, differentiating, and improving businesses through technology transformation.

Alex Vayner

Managing Partner of Data & AI

Over his 20 year career working in data and artificial intelligence, Alex has served in leadership roles for prominent global consultancies, such as KPMG and Capgemini, and as Vice President and Global Head of Data Innovation at Equifax.

Maciej Kraus

Ex-Head of Sales Strategy and Revenue Optimization

Guest Lecturer at Stanford University, LinkedIn Pricing Guru, and Partner at Movens Capital, Maciej is an experienced strategy executive with broad retail and sales expertise.

Florian Strecker

VP Germany, Austria, Switzerland

Ex-VP and Senior Account Executive at Revionics and Relex, Florian is the experienced professional in enhancing tech transformation projects driving retail profitability and success.

Jee Vang

Founder, Rocket Vector and Autonosis

A distinguished causality expert with more than two decades of experience working across software engineering, statistics, machine learning, and data science in various industries, Jee combines his theoretical knowledge with practical skills to deliver impactful real-world outcomes.

Meet the Competera Investors

We are proud to be trusted and backed by renowned entrepreneurs and investors

Oleksandr Kosovan & Andriy Dovzhenko

Co-founders of SMRK VC Fund

SMRK VC Fund specializes in venture capital investment helping startups on various stages of maturity.

Roman Nikitov

Director at ICU Ventures

Multi-strategy asset management firm focused on the emerging markets of Central and Eastern Europe. ICU was founded in 2006 by senior investment professionals from ING Bank Ukraine and has over $500MM of assets under management. ICU Ventures has been making early stage investments in rapidly growing technology companies since 2018.

Vitaly Laptenok

General Partner at Flyer One Ventures

An early-stage venture capital fund investing in AI/ML, Online Education, Digital Health, Mobile Apps, Advertising Tech.

Take Your Pricing to the Next Level with Competera

Reach out to us to get to know how!

Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


Trusted Vendor 2022


Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion


G2 High Performer 2022

G2 Crowd