Glossary

What is Absorption Pricing? Witness the overview of absorption pricing strategy, and get to know advantages and disadvantages of the approach.

What is the advertised price? Explore the advertised price phenomenon to understand how advertised price is used for better marketing.

What is basing point pricing? Explore the key aspects of the basing point pricing system and get to know more about the role of the base price in the business.

What is brand intelligence? Read about key aspects of using brand intelligence for business purposes.

What is a choke price? Read about the choke price phenomenon while exploring its key constituents.

What is competitive intelligence? Read about intelligence competitive and understand the difference between market intelligence, strategic intelligence, and competitor intelligence.

What is Competition Based Pricing? What are the key advantages and disadvantages of the strategy? Get an in-depth overview of the competitor based pricing phenomena focusing on its pros and cons.

What is contribution margin-based pricing? Find out the ins and outs of contribution margin-based pricing to understand how the fixed cost phenomenon can be turned into a pricing contribution factor.

What is cost based pricing? Explore the distinct pricing strategy focused on setting specific prices based on the cost of products and services sold.

What is Cost Plus Pricing? Witness the in-depth description of the cost plus pricing phenomenon as a pricing strategy helping regulate selling price to improve the rate of return on investment.

What is customer based pricing? Understand the notion of customer based pricing and its difference from value based pricing

What is Decoy Pricing? Get to know more about the decoy effect and its role in marketing.

What is Dual Pricing? Explore the phenomenon of dual pricing as a practice of setting different prices in different markets on different products and services.

What is Dynamic Pricing Optimization? Explore the application of machine learning in dynamic pricing, and see how it works in four key scenarios.

What is a dynamic pricing strategy? Explore the ins and outs of dynamic pricing strategy and how price changes can elevate your business and help you achieve particular objectives.

What is Everyday low pricing (EDLP)?. Explore the pros and cons of the edlp strategy and how it can help your retail business.

What is freemium pricing? Read about free version pricing and explore the potential benefits it can bring to businesses and customers.

What is Gross Margin Return on Investment (GMROI)? Discover the primary features of Gross Margin Return on Investment and explore the manner of its calculation.

What is a geographical pricing strategy? Learn more about the power of different prices and see how geographical pricing, as a distinct pricing strategy, utilizes instruments like zone pricing to target particular customers and get the most profits for a company.

What is the hedonic pricing method? Explore the essence of the hedonic pricing model and witness its application in several key fields.

What is High-Low pricing? Get an in-depth perspective on high-low pricing strategy to understand how it can generate additional sales and boost your business in general.

What is keystone pricing? Find out about keystone pricing as a distinct pricing strategy indicating why a higher price is not always a bad business idea.

What is the leader pricing strategy? Read about leader pricing strategy as a pricing strategy that can benefit a range of businesses

What are product life cycle and cycle pricing? Find out how a new product reaches maturity and what it leads to in the product life cycle.

What is the marginal cost? Explore the role of marginal cost in marginal cost pricing.

What is Multiple Unit Pricing? Read about Multiple Unit Pricing to get additional insights on effective business strategies.

What is odd even pricing? Read about odd pricing strategies to understand how odd prices and odd pricing can aid a marketing strategy

What is the Pay What You Want Strategy? Explore some key insights into PWYW pricing strategy and understand how it can be utilized for gaining a competitive advantage.

What is market penetration pricing? Read about different aspects of penetration pricing strategy and explore aspects like price skimming and their value to pricing and business in general.

What means pricing predatory? Explore predatory pricing as a cost pricing strategy determined to redefine business objectives

What is predictive pricing? Explore the role of predictive analytics and predictive software in predictive pricing.

What is premium pricing? Find out premium pricing as a distinct pricing strategy used by various companies.

What is price discrimination? Find out about thin distinct pricing strategy and explore the role of consumer surplus in the equation.

What is leadership price? Understand what companies present themselves as a price leader and how the notion of price leadership is used for business goals to improve market share

What is the price level? Read about price level and understand how the price index correlates to the phenomenon.

What is the price maker? Explore the price maker phenomenon and find out how the concept affects the market price.

What is price stickiness? Find out about sticky prices and witness how price changes in nominal wages affect the business strategy.

What is a price taker? Read about price takers and see how the market price is established in a competitive market.

What is price variance? Find out about the price variance phenomenon and get information about standard price, actual price, and selling price.

What is Pricing Power? Get yourself familiar with the pricing power phenomenon and understand how it can be valuable to a business.

What is Sales Price Variance? Get an overview of the sales price variance concept and see how it is calculated, including factors like actual price and purchase price variance.

What is a suggested retail price? Investigate the suggested retail price and elements like retail price and invoice price.

What is time based pricing? Investigate the key aspects of time based pricing on real examples, and consider the drawbacks of the pricing strategy.

What is Value-Based Pricing? Witness the essential information on value-based pricing, which understands value pricing's importance for business.

What is variable pricing? Read about variable pricing strategies and see how the model brings particular advantages and disadvantages to business.

What is wholesale price index wpi? Read about wholesale price index wpi and witness how the phenomenon of price index wpi proved itself a major pricing strategy

What is yield management pricing? Explore the nature of yield pricing and witness its application in different industries.