Pricing Analytics Software

Learn how competitive pricing analysis software helps brick&mortar and online retailers to analyze market situation and correct their pricing strategies

pricing software pricing software

Building personalized customer experience: pricing matters first

Price remains a core factor considered by shoppers. 81 percent of consumers do online research before making a purchase.

Solutions, like Competera, help pricing analysts and category managers to get better in a full range of pricing analysis operations from identifying new sales opportunities to managing overall price perception.

optimal prices

How Competera’s price analytics software works?

The work algorithm of price analysis software involves three major processes
underlying enhanced pricing performance
Integrating the mix of data sources
Various sources of data (i.e. ecommerce platforms, marketing tools) are consumed and integrated smoothly by the platform
Goals setup
Managers designate their business goals and targets (increase stock sales, profit margin growth etc.)
Recommendations delivery
Based on set goals, Competera pricing analysis tools generate analytical insights and recommendations

Case study

Discover how Sephora got enhanced price intelligence across 9 countries with Competera

Find new sales opportunities with Competera’s insights and analytics

With Competera, you get a comprehensive market analytics enabling managers to:

  • identify products on which you’re losing money
  • get better buying conditions from supplies
  • correct pricing strategy based on market situation
insights and analytics

Stay proactive with full awareness of market trends

Using Competera’s Competitive Intelligence, you can:

  • discover market disruptions and MAP violations
  • identify unique products in your portfolio
  • be the first to find events requiring prompt action
competitive intelligence

Predict. Succeed. Repeat

Get to the highest level of pricing with Competera’s Price Optimization. It’s your own AI-driven analyst which helps:

  • set optimal prices at any level
  • avoid margin dilution and prevent cannibalization between products
  • measure every decision outcome
  • switch to goal-driven pricing
price optimization
Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


Trusted Vendor 2022


Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion


G2 High Performer 2022

G2 Crowd