Pricing Analytics Software
Learn how competitive pricing analysis software helps brick&mortar and online retailers to analyze market situation and correct their pricing strategies
![pricing analytics software pricing software](/img/solutions/by-need/pricing-analytics-software/hero.png)
![pricing analytics software pricing software](/img/solutions/by-need/pricing-analytics-software/hero_mob.png)
Building personalized customer experience: pricing matters first
Price remains a core factor considered by shoppers. 81 percent of consumers do online research before making a purchase.
Solutions, like Competera, help pricing analysts and category managers to get better in a full range of pricing analysis operations from identifying new sales opportunities to managing overall price perception.
![shoppers seek for optimal prices optimal prices](/img/solutions/by-need/pricing-analytics-software/description.png)
How Competera’s price analytics software works?
underlying enhanced pricing performance
Case study
Discover how Sephora got enhanced price intelligence across 9 countries with Competera
Find new sales opportunities with Competera’s insights and analytics
With Competera, you get a comprehensive market analytics enabling managers to:
- identify products on which you’re losing money
- get better buying conditions from supplies
- correct pricing strategy based on market situation
![competera insights and analytics insights and analytics](/img/solutions/by-need/pricing-analytics-software/step_1.png)
Stay proactive with full awareness of market trends
Using Competera’s Competitive Intelligence, you can:
- discover market disruptions and MAP violations
- identify unique products in your portfolio
- be the first to find events requiring prompt action
![competera competitive intelligence competitive intelligence](/img/solutions/by-need/pricing-analytics-software/step_2.png)
Predict. Succeed. Repeat
Get to the highest level of pricing with Competera’s Price Optimization. It’s your own AI-driven analyst which helps:
- set optimal prices at any level
- avoid margin dilution and prevent cannibalization between products
- measure every decision outcome
- switch to goal-driven pricing
![competera price optimization price optimization](/img/solutions/by-need/pricing-analytics-software/step_3.png)