Dynamic Pricing Software for Retailers

Learn how advanced market analytics and ML-powered dynamic pricing give you a competitive edge.

How can you benefit from dynamic pricing software?

Online and omnichannel retailers harness our dynamic pricing tool to automatically set prices in response to market trends, changes in cost, demand, and other variables.

Competera’s dynamic pricing solution helps businesses implement goal-driven and elasticity-based pricing strategies for an entire portfolio at any level, from specific categories or product lines to national markets and world regions.

Challenges Pricing Management Overcome

Leaving Money on the Table

Transparent, fresh and detailed market overview

Discover how

Can’t foresee
the impact of pricing

What if: Try different pricing scenarios models

Discover how

Chaotic SKU
Management

Decrease repricing time from 60 to 4 hours weekly

Discover how

Can’t grow on Revenue or Margin at the same time

Find a perfect balance:
hit two business targets at once

Discover how

Why Competera’s dynamic pricing solution?

Our dynamic pricing software helps retailers gain the upper hand in the market by leveraging 20+ pricing and non-pricing factors, such as weather, procurement cost, location, and market trends.

Internal Factors

Cross-product elasticity
Product Preferences
Similar products
Restocking
Promo
Elasticity
Promo calendar
Recent Purchases
Regular price elasticity

External Factors

Competitors
Seasonality
Inflation
Weather

Channels

Distribution Factors
Clusters
Stores
Online
Mobile

When dynamic pricing software is used in retail?

Dynamic pricing software is a solution to manage products with fluctuating demand. However, the approach’s application is not limited to one or two types of SKU.

Dynamic pricing software in e-commerce can be used to set prices for various product types, like:

New entries
Best Price Guarantee (BPG) products
Cash and revenue generators
Exclusive range of products

When to use dynamic pricing tools?

First image description: As a company reaches a particular level of business maturity, using old pricing methods or outdated software for pricing becomes irrelevant and risky.

Limited amount of factors
Manual Pricing
Pricing over gut feeling
Complicated management
Can’t predict KPIg
Leaving money on the table

As a company reaches a particular level of business maturity, using old pricing methods or outdated software for pricing becomes irrelevant and risky.

Scalable
Metrics forecasts
Easy to manage
What-if’ models
Tailored
All factors considered

Automated, coherent, and transparent pricing is a must for retailers willing to increase market share, provide customers with personalized service, and align operational activities with strategic goals.

What are the benefits of dynamic pricing?

Pricing policy powered by dynamic software brings plenty of benefits for the business.

A real-time pricing platform is one of the most sustainable means of boosting long-term revenue and profit uplift.

Pricing relies on accurate forecasts securing strategic goals achievement in ecommerce

The software helps retailers gain insights into consumer behavior to create the best shopping experience

AI Dynamic Pricing to win customer trust

Boost your pricing power with Competera.

Talk to an expert

FAQs

Find answers to some of the most common questions people have regarding the use of Competera.

How dynamic pricing software is achieved in practice?

Dynamic pricing is achieved through variable prices instead of fixed ones. The core idea is to update the product price each time particular pricing or non-pricing factor changes.

How to make sure a dynamic pricing engine recommends the right price?

The quality and quantity of the data integrated into the system is a crucial factor behind the accuracy of recommendations. To make sure the recommendations are correct, the data set should be complete, relevant, and up-to-date.

What is dynamic pricing software?

Dynamic pricing tool is used by online and omnichannel retailers to automatically set prices in response to market trends, changes in demand, and other variables.

Dynamic software enables the business to implement goal-driven and elasticity-based pricing for the entire portfolio at any level from specific categories or product lines to national markets and world regions.

Dynamic Pricing Software for Retailers

How can you benefit from dynamic pricing software?