Why Retail Revenue Growth Starts with Pricing

Gain insights into:

• Diagnose Hidden Profit Leaks: Understand precisely why traditional pricing methods are silently eroding your margins and trapping you in costly promotional spirals.
• Decode Customer Demand: Learn how AI-driven insights provide you with clarity into true customer willingness-to-pay and demand elasticity, transforming guesswork into strategic precision.
• Transform RGM Practices: Discover how to shift Revenue Growth Management from a promotion-heavy struggle to a holistic, AI-powered strategy for reliable financial outcomes.
• Chart a Path to Predictability: Gain knowledge on building a resilient pricing model that delivers consistent revenue growth, even in today's most volatile markets.

Speakers

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

Joshua Pollack,
President and Principal Consultant, Pollack Retail Solutions

Bringing over 25 years of strategic retail leadership, Josh Pollack has a proven track record leading pricing, forecasting, and inventory management at major retailers. He notably spearheaded impactful pricing transformations for industry giants such as ALDI (US & International), consistently optimizing profit and customer trust by aligning pricing, merchandising, technology, and analytics.

About Competera

Competera reveals WHY customers buy by uncovering full demand elasticity and analyzing every factor that drives purchasing behavior. Our AI forecasts the business impact of every price change and simulates all possible pricing scenarios, enabling retailers to achieve their business goals by setting optimal prices.