AI-Driven Price Optimization for Retailers
Achieve your revenue growth with AI-driven retail price optimization solutions that balance consumer expectations and business goals. With Competera AI, retailers get:
- Optimal prices for every product, store, and channel, based on 20+ demand factors
- AI-driven price recommendations trained on 10B+ real-life transactions
- An AI engine with a human-in-the-loop control
Learn how we address common retail pricing challenges
Competera offers AI technology purpose-built for retail to make the pricing process easy and effective, allowing you to reach your revenue goals
Maintain optimal prices across all categories, stores, and channels in real-time
External Factors
- Cross-product elasticity
- Product Preferences
- Similar products
- Restocking
- Promo
- Elasticity
- Promo calendar
- Recent Purchases
- Regular price elasticity
Internal Factors
- Competitors
- Seasonality
- Inflation
- Weather
Channels
- Distribution Factors
- Clusters
- Stores
- Online
- Mobile
Model every price scenario and dynamically update prices with Contextual AI engine
Competera’s Contextual AI engine models full demand elasticity across 20+ factors, including product roles, lifecycle stage, cross-category elasticity, competitor actions, basket dynamics, and brand perception.
Its “what-if” simulation capabilities enable forecasting of price change impact on revenue and profit with up to 95% accuracy. Thanks to built-in automation, these insights can be instantly applied within price optimization campaigns.
Automate pricing workflows across every sales channel
Implement AI-driven price recommendations at scale across every store, cluster, or channel level in real time. The system automatically aligns decisions across SKUs, categories, and channels, ensuring consistent omnichannel experience and clarity in your pricing logic.
This portfolio-level optimization balances sell-through, traffic, and margin simultaneously, delivering measurable gains of +3-7% revenue growth and +2-5 pp margin uplift while improving price perception and brand trust.
Price Optimization Beyond Elasticity
Competera offers an AI-driven price optimization technology to help retailers achieve revenue and profit goals while meeting consumer expectations
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Price change
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Sales change
The first generation of algorithmic price optimization tools automated demand elasticity calculations, focusing solely on the constant elasticity of individual SKUs
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Product
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Price
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Season
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Promo
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Competition
Unlike first-generation price optimizer software, our second-generation AI price optimization system uses advanced multi-ML-model approaches to analyze historical demand factors and predict their future impact on consumer decisions.
Power revenue growth with smart segmentation, product management, and analytics
Every product plays a different role in a retailer’s portfolio: some drive traffic, others build margin, and many influence the overall basket value. Competera helps retailers identify the right KVIs and optimize their prices based on customer behavior and market data.
Through product management and dynamic segmentation, each SKU can be priced according to its elasticity, lifecycle stage, and impact on revenue and profit. Competera’s powerful analytics and transparent reporting provides pricing teams with a complete view how every decision affects KPIs.
Maintain full transparency and control with human-in-the-loop design
The Competera Pricing Platform enables retailers to make confident pricing decisions through powerful analytics, an intuitive interface, and business guardrails that ensure alignment with margin, brand, and strategic goals.
With its human-in-the-loop design and purpose-built retail AI engine, pricing teams can act faster, achieving 50-70% efficiency gains without compromising accuracy, compliance, or strategic oversight.
How to start enjoying AI pricing optimization with Competera Pricing Platform
Competera considers your entire product portfolio when creating price predictions. Optimal prices are determined in a 4-step process:
Start
2 months
This is how Competera helps retailers
Explore More AI-Driven Pricing Solutions
Once you choose Competera, we will provide you with a customized solution and a dedicated team of pricing experts
Price Management
Streamline pricing with a complete price management solution.
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Promo Management
Optimize your promotional strategies with effective promo management tools.
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Dynamic Pricing
Adapt prices in real time with dynamic pricing software built for competitive markets.
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Explore Al-native price optimization solution
for enterprise retail
Boost your pricing power with Competera.
FAQs
Find answers to some of the most common questions people have regarding the use of Competera.
What is price optimization?
Price optimization is a data-driven approach that helps retailers find the most effective price points for their products by analyzing historical data, market trends, customer behavior, and various pricing drivers. It ensures pricing decisions align with business goals while adapting to changing market conditions.
Competera's Pricing Platform uses dynamic pricing and advanced contextual AI to calculate and refine billions of potential price combinations continuously. This technology empowers retailers to streamline their price optimization strategies and make informed, profit-generating pricing decisions in near real-time.
What are price optimization techniques in retail?
Price optimization techniques are methods used to determine the most effective price point for each product by analyzing demand, customer behavior, and market dynamics. Competera’s AI-driven price optimization platform applies advanced techniques like demand elasticity-based modeling, “what-if” simulations, and cross-product relationship analysis to help retailers predict how prices will affect sales, profit, and customer perception.
Price optimization ecommerce vs brick-and-mortar technologies: should they be different?
While price optimization platforms for ecommerce focus on rapid, data-driven decisions across digital channels, in-store pricing must also consider inventory, regional demand, and shopper behavior. Competera’s AI-driven platform unifies both, applying contextual models that adapt pricing strategies to each environment, ensuring consistency, profitability, and customer trust across all retail channels.
Why is price optimization essential?
Price optimization is crucial for retailers because it maximizes profitability, enhances competitive advantage, and reduces pricing conflicts. Analyzing data on consumer behavior, market trends, and pricing drivers helps identify the optimal price point, increase profit margins, remain competitive, and provide comprehensive pricing recommendations.
How to perform price optimization?
Price optimization is a complex process that requires analyzing multiple factors to find the most effective price points for your products. Attempting to do this manually often results in errors and missed opportunities due to the sheer volume of data and pricing variables involved. That’s where Competera comes in.
With Competera’s Pricing Platform, you can streamline your price optimization by leveraging a robust, data-driven system that simultaneously analyzes over 20 pricing and non-pricing factors. The platform uses advanced contextual AI models trained on real-world data, including 10 billion+ transactions and global category trends, and tailors it to your needs. This technology ensures your pricing decisions are based on accurate, comprehensive insights, minimizing errors and maximizing profitability.
What are the benefits of price optimization?
Increased Profit Margins: By using data-driven analysis to identify the most effective price points, businesses can reclaim up to 6% in gross profit. This ensures optimal pricing for each product throughout its lifecycle.
Enhanced Customer Loyalty: Setting fair and competitive prices based on real-world insights builds trust and encourages customer loyalty. Customers are more likely to return to retailers that consistently offer value.
Streamlined Processes: Automating the pricing process reduces manual errors and saves time. Competera's platform can reduce the repricing time from 60 hours to 4 hours per week, freeing up teams for more strategic work.
Strategic Business Growth: With actionable insights, businesses can align pricing strategies with broader business goals, leading to more efficient and strategic growth.
Why is Competera the best price optimization software?
Advanced Deep Learning: The platform leverages deep learning to optimize prices for retailers. It simultaneously analyzes over 20 pricing and non-pricing factors, offering highly accurate recommendations.
Unmatched Transparency: Competera doesn't just automate pricing decisions but gives you a clear view of each recommendation. You'll see which products are repriced, why the recommendations are made, and the detailed reasoning behind them, offering unprecedented transparency.
Scenario Analysis with “What-If”: Our “What-If” feature allows you to forecast the impact of different pricing scenarios on your business KPIs. This ensures you have the insights to align pricing strategies with your objectives.
Detailed KPI Alignment: Competera ensures that your pricing strategies align closely with your business goals. Its holistic approach helps retailers enhance gross profit by up to 6% and build customer loyalty through optimized, data-driven pricing.
