Markdown Optimization for Apparel & Footwear

Maximize gross profit and profit margins, hit the stock level, and build a rewarding customer experience with Competera’s Markdown Optimization.

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Reach your goals with Competera

Create an optimal value offering balancing the sales volume, profit margins rate, and discount depth.

  • Hit the stock level and get rid of old inventory before the new season begins

  • Get maximum possible profit margin with stock level target and deadlines secured

  • Schedule optimal markdown sequentions based on data-driven analytical prognoses

Set up smart markdown campaigns to stop losing money

Forget about the shortfalls in profit margin, undermined price perception, and compromises on business financial health.

With Competera’s Markdown Optimization, you can set regular elasticity-based markdown campaigns with predictable and controllable results. Here’s what you get:

  • Suggestions on sequential discounts and predictions on hitting stocks
  • Discount differentiation at SKU-level
  • Maximized margin
optimize markdown

Want to know more? Click here to find out

Find how Competera’s demand-based Price Optimization helps retailers.

How markdown optimization works

Competera’s RNN analyzes retailer’s historical sales data to recommend an optimal discount at an SKU-level so the targeted stock level is reached with a maximum margin rate.

Based on set parameters (max. promo depth, markdown’s time frames, expected stock level), the platform’s time-series based algorithm generates the prognoses on hitting the stock level and gaining margin.

Data input

  • Historical sales (min 2 years)
  • Historical promo (min 2 years)
  • Promo calendar
  • Product description
  • Product stock availability


  • Suggesting sequential discount periods
  • Calculating cross elasticities and sales cannibalization effect
  • Differentiated approach instead of blanket discounts
  • Preventing profit margin from drop

Enterprise-grade Software

Once you choose Competera, we will provide you with a personal solution and pricing experts from the Competera team. They will guide you step-by-step through your journey to optimal pricing.
5 days
Data Audit
60 days
Full Integration
30 days
Pilot Project
ROI x7
Feedback Audit
Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


Trusted Vendor 2022


Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion


G2 High Performer 2022

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