Smart Pricing for Sporting Goods Retailers

Cut repricing time by 50%, streamline your workflow, and switch to more complex pricing rules and logic with Competera’s rule-based pricing.

Dashboard data Dashboard data

Hit your goals with Competera

Offer optimal prices across the whole assortment faster than your competitors.

  • Reprice 50% faster and more frequently across any number of regions and currencies

  • Increase your market coverage by taking into account an unlimited number of competitors

  • Use the pricing logic based on any number of variables with interpretation at an SKU level

Use complex and transparent pricing rules faster

Switch to smart rule-based pricing without involving your IT team. Give access to the whole decision-making tree for every SKU to any number of teams like pricing analysts, merchandisers, and buyers.
  • Common or customizable transparent pricing rules available to different teams
  • Coherent pricing across various sizes and colors with the help of the pricing decision-making tree
  • More complex pricing rules and logic based on any type of data like competitive data from direct sellers or marketplaces, sales, cost data, etc
pricing rules

Want to know more? Click here to find out

Find out how Competera’s smart pricing rules help sporting goods retailers.

How rule-based pricing works

Based on the rules and constraints set by the retailer, Competera’s pricing platform generates decision-making trees suggesting the most optimal prices for every SKU while factoring in the prices of competitors.

By speeding up data integration, automating repricing, and customizing data export formats for seamless integration with external systems, sporting goods retailers can reduce repricing time by 50% for any number of SKUs.

Market-driven pricing

Data input

  • Historical sales data (min 2 years)
  • Historical competitive data
  • Any third-party data


  • True competitors and KVIs identification for optimal price positioning
  • Pricing logic built on any business constraints and variables
  • Tailor-crafted pricing decision trees

See how sporting goods retailers thrive with Competera

The world’s leading sporting goods online retailer Wiggle got a 360° view of the market, reduced pricing effort by 50%, and started handling more complex pricing rules and logic across five pricing zones with the help of Competera’s pricing software.
apparel retailers are thriving

Software Trusted by Customers Across the Globe

Each of Competera’s clients receives 8% average uplift in revenue

Enterprise-grade Software

Once you choose Competera, we will provide you with a personal solution and pricing experts from the Competera team. They will guide you step-by-step through your journey to optimal pricing.
5 days
Data Audit
60 days
Full Integration
30 days
Pilot Project
ROI x7
Feedback Audit
Best Analytics / BI Solutions

E-commerce Germany award

Price Optimization Solutions


Trusted Vendor 2022


Top 3 startups at the AI Summit

London Tech Week

Now Tech: Pricing and Promotion


G2 High Performer 2022

G2 Crowd