Is Your Business Ready for AI in Pricing?

What You'll Learn:

• The Scalability Audit: Learn how to perform a diagnostic audit to pinpoint specific operational bottlenecks (manual processes, data silos) that prevent pricing from scaling.
• Data and Infrastructure Assessment: A concrete checklist for evaluating if the organization's data quality, volume, and IT stack are sufficient to support high-accuracy predictive models.
• Unifying the Pricing Portfolio: Practical steps for integrating base, promo, and markdown strategies into a single, unified view for flawless execution and consistency.
• Structuring for Strategic Oversight: How to redefine workflow and team roles to transition from intensive manual execution to strategic management of AI-driven recommendations.

Speakers

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

About Competera

Competera reveals WHY customers buy by uncovering full demand elasticity and analyzing every factor that drives purchasing behavior. Our AI forecasts the business impact of every price change and simulates all possible pricing scenarios, enabling retailers to achieve their business goals by setting optimal prices.