Competera in Action: How to Unlock Pricing Power with AI

What you’ll learn:

• How retailers are recovering up to double-digit margin points by moving from blanket discounts to minimal-effective price actions, calibrated by SKU and segment elasticity.
• How Competera’s contextual AI models factor in basket and attachment effects, regional dynamics, and external signals — transforming reactive pricing into proactive growth management.
• What real-world governance looks like: explainable recommendations, MAP and brand guardrails, and enterprise-wide alignment across base, promo, and markdown pricing.
• Step-by-step examples from retail verticals where Competera co-pilots recovery — showing how insight, simulation, and control compound into repeatable quarter-level gains.

Speaker

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

About Competera

Competera reveals WHY customers buy by uncovering full demand elasticity and analyzing every factor that drives purchasing behavior. Our AI forecasts the business impact of every price change and simulates all possible pricing scenarios, enabling retailers to achieve their business goals by setting optimal prices.