From reactive to strategic: Pricing maturity in UK and US retail

There are as many pricing strategies and setups as there are organisations ready to adopt them. At Competera, we’ve seen them all. Still, we start every client conversation with the same question: how confident are you in your pricing strategy, and can your current pricing setup deliver against your revenue goals?

This helps us understand where they are on their pricing maturity journey and how we can help them excel.

Join Ayon Bhattacharyya and Joshua Pollack for a live session where they will cover:

• What pricing maturity is

• Which processes and strategies major UK and US retailers use

• Which process and strategy mistakes hold retail organisations back from achieving their revenue and margin goals

Together, they will map five retail pricing maturity levels and help you decide on the next move for your pricing setup, so your revenue goals are never missed because of poor pricing.

Join us to:

• Recognise the symptoms of reactive pricing: See how promotion dependency, competitor-led reactions, and limited demand context show up in day-to-day pricing decisions, and what it costs you.
• Understand why segmentation comes before more advanced pricing: Learn how product roles such as traffic drivers, basket builders, and profit-driving products should change the pricing logic applied to them.
• Map your current setup to five maturity levels: Compare pricing setup approaches, and understand what changes operationally from one pricing maturity level to the next.
• Find the constraint that should shape your next step: Use the framework to identify whether segmentation, data, governance, capacity, investment, or technology is holding you back.
• Ask your questions live: Bring the specific challenge you are facing to the Q&A and get a practitioner's read on it from both speakers.

Speakers

Ayon Bhattacharyya, 
Managing Partner and CEO at Biz Growth Spurt

Ayon advises retailers on pricing strategy and commercial performance. In this session, he will lead the UK perspective, connect reactive pricing symptoms to product roles and segmentation, and walk through the RETAIL-POWER diagnostic for identifying the constraint to fix first.

Joshua Pollack,
President at Pollack Retail Solutions, LLC

Joshua advises retailers on pricing and commercial operations across a range of retail models. He will bring the US perspective, challenge where greater pricing sophistication creates practical value, and show why different business models and pricing types can reasonably sit at different maturity levels.

About Competera

Competera is an AI pricing platform that meets enterprise retailers at any point of their pricing maturity and grows from there. Contextual deep-learning models optimize prices across entire product portfolios, considering over 20 demand factors up to store-level granularity; fully explainable and easy to use. Competera’s customers see ~7% gross profit uplift, proven through multiple A/B-tested pilots.

About Biz Growth Spurt

Biz Growth Spurt is a pricing and monetization strategy practice founded by Ayon Bhattacharyya. Ayon advises retailers on pricing strategy and commercial performance and developed the RETAIL-POWER framework used in this session.

About Pollack Retail Solutions, LLC

Pollack Retail Solutions is a retail management consultancy led by Joshua Pollack, advising retailers on pricing and commercial operations across full-price, off-price, and overstock models.