AI-Powered Pricing for Retail: Drive Profitability

Why Attend?

• Foresight: Gain a clear understanding of the critical trends shaping retail pricing in 2025 and beyond.
• Agility: Learn how dynamic pricing allows you to respond to market shifts in real-time, optimizing profitability while staying competitive.
• Efficiency: Discover how seamless integration with your existing SAP ERP system accelerates value realization and streamlines your operations.
• Expertise: Engage with industry leaders from Syntax, SAP, and Competera in a live Q&A session and see the solutions in action with a quick demo.

Speakers

Eugene Van Zyl,
Senior Solution Director and SAP Solution Architect at Syntax

Strategic and results-driven leader with a 16-year track record of delivering
innovative SAP functional solutions.

Francois Potier,
Partner & Vice President at Beyond Technologies

SAP solution integration and business process optimization specialist
with more than 15 years of experience.

Alex Galkin,
CEO & Co-Founder at Competera Seasoned executive with 18+ years of
experience in Retail Pricing

Official member of the Forbes Technology Council
Mentor at Founder Institute

Kara Reed,
Product Marketing Director - Cloud Data Solutions at SAP

A retail technology expert with over a decade of experience, specializing in merchandising analytics, retail planning, and AI pricing optimization, who drives product marketing for data and analytics initiatives, crafting growth strategies, leading omnichannel campaigns, and overseeing solution delivery and GTM plans.

Moderator

Danny Schaarmann,
VP of Sales at Syntax

Leading provider of SAP solutions for various industries with over 20 years of experience in the SAP ecosystem, an expert in SAP S/4HANA.

About Competera

Competera enables retailers to increase customer trust by setting and maintaining optimal price positions in real-time, leveraging the power of AI. Our deep machine learning algorithms allow our enterprise clients to rebound an average of 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations.

About Syntax

Syntax is a leading global technology solutions provider specializing in cloud application implementation and management. With deep expertise in multi-ERP deployments (SAP and Oracle), Syntax delivers secure and resilient solutions across private, public, hybrid, and multi-cloud environments.

About SAP

SAP is a global leader in enterprise application software, helping businesses of all sizes run their operations more efficiently. SAP offers a comprehensive suite of solutions, including enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), and human capital management (HCM).