Webinar
Beyond Trial & Error: A/B Testing in Pricing
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Alex Galkin
CEO & Co-Founder at
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Morgan Davis
CEO & Co-Founder at
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Johnny Stoddard
Chief Revenue Officer at
During the webinar you’ll discover
The role of A/B testing in pricing projects, including insights into different types of tests and practical methodologies for evaluating their effectiveness;
Strategies to avoid typical A/B testing risk while achieving tangible results in your pricing strategies;
Retailer’s success stories of overcoming challenges, such as reactive pricing processes and lack of AI implementation clarity.
Speakers
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Morgan Davis, CEO & Co-Founder at MarketDial.
Prior venture capital investor as well as management consultant at BCG in their Consumer Practice Area. -
Alex Galkin, CEO & Co-Founder at Competera.
Seasoned executive with 18+ years of experience in the Retail Pricing;
Official member of the Forbes Technology Council;
Mentor at Founder Institute.
Host
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Johnny Stoddard, Chief Revenue Officer at MarketDial
Prior management consultant at McKinsey in their marketing and sales practice area.
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Format
Zoom meeting
the link will be provided -
When
Thu, Mar 14, 2024
6 pm CEST / 10 am MDT -
Duration
1 hour
About Competera
Competera enables retailers to increase customer trust by setting and maintaining optimal price positions on a real-time basis by leveraging the power of AI. Our deep machine learning algorithms enable our enterprise clients to rebound on average 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations.
About MarketDial
MarketDial assists retailers, restaurants, grocers, CPGs, and convenience store brands in identifying and understanding their customers behavior by running in-store tests. Brands are able to easily create and analyze an in-store experiment in minutes. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.