Webinar
Thursday, March 14, 2024 6 pm CEST / 10 am MDT

Beyond Trial & Error: A/B Testing in Pricing

  • Alex Galkin,CEO & Co-Founder at Competera

    Alex Galkin

    CEO & Co-Founder at

  • Morgan Davis,CEO & Co-Founder at MarketDial

    Morgan Davis

    CEO & Co-Founder at

  • Johnny Stoddard,Chief Revenue Officer at MarketDial

    Johnny Stoddard

    Chief Revenue Officer at

During the webinar you’ll discover

The role of A/B testing in pricing projects, including insights into different types of tests and practical methodologies for evaluating their effectiveness;

Strategies to avoid typical A/B testing risk while achieving tangible results in your pricing strategies;

Retailer’s success stories of overcoming challenges, such as reactive pricing processes and lack of AI implementation clarity.

Speakers

  • Morgan Davis,CEO & Co-Founder at MarketDial

    Morgan Davis, CEO & Co-Founder at MarketDial.
    Prior venture capital investor as well as management consultant at BCG in their Consumer Practice Area.

  • Alex Galkin,CEO & Co-Founder at Competera

    Alex Galkin, CEO & Co-Founder at Competera.
    Seasoned executive with 18+ years of experience in the Retail Pricing;
    Official member of the Forbes Technology Council;
    Mentor at Founder Institute.

Host

  • Johnny Stoddard,Chief Revenue Officer at MarketDial

    Johnny Stoddard, Chief Revenue Officer at MarketDial
    Prior management consultant at McKinsey in their marketing and sales practice area.

  • Format

    Zoom meeting
    the link will be provided

  • When

    Thu, Mar 14, 2024
    6 pm CEST / 10 am MDT

  • Duration

    1 hour

About Competera

Competera enables retailers to increase customer trust by setting and maintaining optimal price positions on a real-time basis by leveraging the power of AI. Our deep machine learning algorithms enable our enterprise clients to rebound on average 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations.

About MarketDial

MarketDial assists retailers, restaurants, grocers, CPGs, and convenience store brands in identifying and understanding their customers behavior by running in-store tests. Brands are able to easily create and analyze an in-store experiment in minutes. MarketDial marries robust data science and an easy-to-use interface to enable our clients to design scientifically-sound business experiments. Brick-and-mortar operators use MarketDial to measure the true ROI of marketing, operations, and strategy initiatives.