Marina Dias

Explore the ins and outs of product life cycle and pricing strategies that can help your business thrive.

A price skimming strategy can help you make a fortune while it may also undermine a price perception and impact customer retention badly. This article will help you use the skim strategy wisely. 

When the goal is to increase sales, discounts and rebates are used by retailers commonly. But to employ both tools properly, it is necessary to be aware of their specifications. Let's deep dive into the similarities and differences between rebates and discounts to help you avoid common mistakes.  

Effective discounting is essential in building a sustainable pricing strategy. Discount pricing is a promotional tactic that helps generate more sales for a limited period by reducing the original price of goods.
functional discount example

Learn how pricing ladders can transform your retail strategy, appealing to every customer type, boosting sales, and setting you apart in the market.

Learn the definition of price anchoring and find out how anchoring price strategy can improve customer retention rate and drive your sales 

Want to appeal to cost-conscious shoppers and stand out in competitive markets? Our easy-to-understand guide explores economy pricing, a strategy focused on offering the lowest possible prices while still making a profit. Learn how it works, see real-world examples, and determine if it fits your business well.

Discover the power of psychological pricing in retail. Learn how it influences customer perception, the different strategies used, and their pros and cons. Uncover real-world examples and best practices to boost sales and enhance customer satisfaction.

Discover why now is the best time for retailers to leverage AI solutions for markdowns and gain a competitive edge in the retail industry.

Find out what markdown price is and how to work with markdown pricing.

Competera expert breaks down the difference in Key Value Items (KVI) management for 4 retail industries. Find out how to manage your KVI prices and build secure KVI pricing strategy.