Price benchmarking and promotion analysis reports have been well received and appreciated across Markets. Pricing and Category managers can use reports with minimal training, thanks to very intuitive and user-friendly UI/UX. Also, the high dashboard up time, data freshness facilitated by daily crawls, data export features and customisation of price comparison logic have proven to be a game-changer for our teams.

Time was an issue for us, as we didn't know when exactly Amazon was about to launch in Sweden. Nonetheless, our key requirement from a data provider was to receive Amazon Sweden and its sellers' prices within 24 hours after the marketplace launch. Competera did the job within 8 hours, and that was a great success.

With the implementation of Competera, we significantly reduced the time spent on repricing daily: earlier the assortment calculation was taking up to 3 hours, now we receive final results in 30 minutes and are ready to proceed with strategic decisions.

Advanced algorithms reveal cross-dependencies in product categories or between them, sales cannibalization of categories or individual products, market trends, and dozens of other internal and external factors that influence sales.

For a long time, there was a belief that such solutions are much-in-demand in grocery retail only, but our project proves it wrong. Pricing optimization is already delivering great results and we plan on further development of the system.

Competera platform is a great tool to sustain the right price perception and keep customers satisfied with our prices. The data-driven insights generated by the platform help bringing our mission to life, i.e. provide a unique digital experience and excellent service to our clients.