Price benchmarking and promotion analysis reports have been well received and appreciated across Markets. Pricing and Category managers can use reports with minimal training, thanks to very intuitive and user-friendly UI/UX. Also, the high dashboard up time, data freshness facilitated by daily crawls, data export features and customisation of price comparison logic have proven to be a game-changer for our teams.

Time was an issue for us, as we didn't know when exactly Amazon was about to launch in Sweden. Nonetheless, our key requirement from a data provider was to receive Amazon Sweden and its sellers' prices within 24 hours after the marketplace launch. Competera did the job within 8 hours, and that was a great success.

With the implementation of Competera, we significantly reduced the time spent on repricing daily: earlier the assortment calculation was taking up to 3 hours, now we receive final results in 30 minutes and are ready to proceed with strategic decisions.

As the business was scaling, it was important for us to base our pricing decisions on market trends, website analytics, and other crucial data points that a pricing manager can hardly embrace all at once. Competera’s smart algorithms made our price management data-powered and proactive and saved the team 50% time from routine tasks. Competera has shown how AI is revolutionizing the traditional pricing processes and strategies, so we look forward to adopting the technology for other regions.

Advanced algorithms reveal cross-dependencies in product categories or between them, sales cannibalization of categories or individual products, market trends, and dozens of other internal and external factors that influence sales.

For a long time, there was a belief that such solutions are much-in-demand in grocery retail only, but our project proves it wrong. Pricing optimization is already delivering great results and we plan on further development of the system.