Leading Supermarket
Transforms Pricing Strategy
with AI-Powered Automation
This case study examines how NOVUS, a major Ukrainian supermarket chain,
transformed its pricing strategy using Competera's advanced automation solution,
achieving a 6.7% increase in profits and 0.3% increase in sales
while eliminating manual pricing errors.
Executive Summary
NOVUS, a dynamic leader in Ukraine's grocery sector operating across stores, distribution, and import, needed to modernize its pricing operations to support growth plans. By implementing Competera's Contextual AI technology, which seamlessly integrated with their existing SAP ecosystem, NOVUS optimized pricing decisions across its operations.
Challenges
- Complex market dynamics requiring rapid price adjustments
- Manual, error-prone pricing processes
- Need for AI-driven optimization beyond traditional pricing approaches
- Limited demand elasticity insights
- Challenges in leveraging existing SAP data effectively
Solution
NOVUS implemented Competera's AI-powered pricing platform, integrated with SAP's infrastructure, featuring:- Advanced ML/AI algorithms for price optimization
- Automated rule-based and event-driven repricing
- Comprehensive competitive intelligence
- Custom pricing guardrails development
- 'What-if' simulation capabilities
Key Results
Following a 6-week pilot:
6.7%
increase in profits
0.3%
increase in sales
Successful integration with SAP ecosystem
Streamlined pricing operations
“We chose Competera because their advanced AI pricing system considers critical factors beyond elasticity like product cannibalization, their proven success in the Ukrainian market, and their willingness to offer pre-piloting, demonstrating their expertise and commitment to delivering results.”
Conclusion
The partnership continues to expand, with NOVUS leveraging the SAP-integrated solution to enhance its pricing capabilities and competitive edge in the Ukrainian retail market.
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Decreased time for manual assortment analysis
Decreased time for manual assortment analysis
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