AI in Retail: Why Pricing is the Prime Use Case

What You'll Learn:

• The Feasibility of AI in Pricing: We'll explore why pricing data is so well-suited for AI, and why it's a more accessible starting point than other complex AI projects.
• The Business Impact: We'll showcase real-world examples of how AI-driven pricing impacts revenue, profit margins, and market share.
• The Sweet Spot: We'll explain why the convergence of data availability, business criticality, and measurable outcomes makes pricing the perfect starting point for AI adoption.
• Action Points: You'll leave with a clear understanding of how to build a business case for AI in your pricing function and a roadmap for implementation.

Speakers

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

About Competera

Competera reveals WHY customers buy by uncovering full demand elasticity and analyzing every factor that drives purchasing behavior. Our AI forecasts the business impact of every price change and simulates all possible pricing scenarios, enabling retailers to achieve their business goals by setting optimal prices.