How Category-Driven Pricing Limits Enterprise Growth

Gain insights into:

• Deconstruct pricing silos: Understand the rationale for a pricing function that transcends category boundaries.
• Optimize the end-to-end customer journey: Leverage pricing across all touchpoints to influence purchasing behavior.
• Drive accretive enterprise value: Discover how to move beyond granular margin negotiations to achieve holistic profitability.
• Re-evaluate organizational alignment: Explore optimal placement of the pricing function within your retail structure.

Speakers

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

Armando Mateus,
Founder and CEO/CXO at TouchPoint Consulting International

He is a results-driven executive with a strong strategic mindset, leveraging over 30 years of experience in the fast-moving consumer goods (FMCG) and retail industries, always focusing on how technology and data can improve efficiency and knowledge.

Moderator

Oksana Chypchyruk,
Head of Partnerships at Competera

With deep expertise in retail technology and AI-driven solutions, driving Competera’s growth through key partnerships with global leaders like SAP and Google Cloud.

About Competera

Competera enables retailers to increase customer trust by setting and maintaining optimal price positions in real-time, leveraging the power of AI. Our deep machine learning algorithms allow our enterprise clients to rebound an average of 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations.

About TouchPoint Consulting 

TouchPoint Consulting is a boutique consulting company that aims to improve the way retailers and brands connect with shoppers. TouchPoint thrives in supporting retail and FMCG professionals in creating meaningful touchpoints that authentically and innovatively drive continuous performance improvement, delivering a unique experience to both consumers and shoppers.

TouchPoint Consulting has the most experienced and dynamic team of consultants in the Iberian Peninsula Category Management, Data Intelligence, and Shopper Experience. This expertise is combined with the best AI-powered technological solutions available worldwide.