Choosing the Right AI for Pricing: What to Look For and How to Win

What you’ll learn:

• The four non-negotiables of an AI pricing engine: data integrity, elasticity accuracy, explainability, and governance alignment.
• How to assess readiness — from clean, connected data layers to model-assisted decision workflows that preserve operator control.
• Real evaluation criteria from global retailers who’ve scaled Competera’s platform: latency, forecast confidence, and ROI by vertical.
• The roadmap to sustainable AI adoption — from pilot validation to enterprise integration — that turns pricing into a long-term competitive advantage.

Speaker

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

About Competera

Competera reveals WHY customers buy by uncovering full demand elasticity and analyzing every factor that drives purchasing behavior. Our AI forecasts the business impact of every price change and simulates all possible pricing scenarios, enabling retailers to achieve their business goals by setting optimal prices.