webinarHow AI Adapts to B2C and B2B Pricing Realities
AI is revolutionizing pricing — but not the same way everywhere.
While B2C companies thrive on data abundance and agility, B2B organizations navigate data scarcity and complexity. This webinar dives deep into how AI adapts to each world — and what both can learn from each other.
Key Takeaways:
- Understand how AI drives profitability differently in B2C and B2B environments.
- Discover how to bridge the data divide — from abundant signals
to fragmented systems. - Learn how leading companies use AI to scale, optimize, and build
pricing trust.
Agenda Highlights:
- The Data Divide: Abundance vs. Scarcity
- AI for Agility vs. Complexity
- Scaling Pricing Decisions
- Case Studies from Competera and Experis
- Live Q&A and audience poll
Speakers
Craig Moore,
Lead Pricing Solution Architect at Competera
Craig has been working in the retail price optimization industry for 20 years, assisting retailers in implementing price optimization solutions. He has worked for multiple price optimization solutions and has worked in many retail verticals, including grocery, DIY, Sporting Goods, Big Box, Casino, Health and Beauty, Pet Supplies, and others.
Tyler Cunningham,
Delivery Director at Experis
Tyler Cunningham brings 15 years of consulting experience across diverse industries, including Defense, Manufacturing, Healthcare, Technology, Chemicals, and Oil & Gas. For the past five years, he has led teams implementing SaaS pricing tools, successfully overseeing more than 60 pricing software deployments for B2B and B2C clients.
Moderator
Oksana Chypchyruk,
Head of Partnerships at Competera
With deep expertise in retail technology and AI-driven solutions, driving Competera’s growth through key partnerships with global leaders like SAP and Google Cloud.
