webinarHow AI Adapts to B2C and B2B Pricing Realities
AI is revolutionizing pricing — but not the same way everywhere.
While B2C companies thrive on data abundance and agility, B2B organizations navigate data scarcity and complexity. This webinar dives deep into how AI adapts to each world — and what both can learn from each other.
Key Takeaways:
- Understand how AI drives profitability differently in B2C and B2B environments.
- Discover how to bridge the data divide — from abundant signals
to fragmented systems. - Learn how leading companies use AI to scale, optimize, and build
pricing trust.
Agenda Highlights:
- The Data Divide: Abundance vs. Scarcity
- AI for Agility vs. Complexity
- Scaling Pricing Decisions
- Case Studies from Competera and Experis
- Live Q&A and audience poll
Speakers
Alex Shchetinin,
Head of Pricing Success at Competera
With a 20+ year career encompassing consulting and in-house retail leadership, Alex has driven pricing, revenue growth, and AI-based decisioning for major retailers, Lowe’s, Bed Bath & Beyond, 7-Eleven, Best Buy, El Corte Ingles, among others, including through Competera, IBM, TCS, and DemandTec. Alex specializes in turning complex retail pricing analytics into practical, scalable strategies that boost margins, competitiveness, and execution.
Tyler Cunningham,
Delivery Director at Experis
Tyler Cunningham brings 15 years of consulting experience across diverse industries, including Defense, Manufacturing, Healthcare, Technology, Chemicals, and Oil & Gas. For the past five years, he has led teams implementing SaaS pricing tools, successfully overseeing more than 60 pricing software deployments for B2B and B2C clients.
Moderator
Oksana Chypchyruk,
Head of Partnerships at Competera
With deep expertise in retail technology and AI-driven solutions, driving Competera’s growth through key partnerships with global leaders like SAP and Google Cloud.
