SAN FRANCISCO — August 12, 2025 — Competera, an AI-driven pricing platform that helps retailers set and maintain customer-centric prices, today announced it has been named to the Inc. 5000 list of America’s fastest-growing private companies for the first time. Following three years of strong growth and expansion into new markets, the company ranked No. 2,613 overall and also placed No. 97 in the San Francisco Bay Area and No. 295 in the software category.
“Being named to the Inc. 5000 reflects both Competera’s growth and the accelerating demand from retailers for AI-driven, customer-centric pricing solutions,” said Alex Halkin, Co-Founder and CEO of Competera. “Retailers today face constant pressure to adapt prices amid shifting demand, cost volatility, and heightened customer expectations, yet many remain constrained by outdated processes that can’t keep pace. Our Contextual AI platform helps them protect margins and strengthen loyalty by delivering optimal prices based on real-time analysis of more than 20 market, product, and behavioral factors shaping customer value perception. As we continue to grow and expand into new markets and verticals, we’re committed to setting the gold standard for intelligent pricing.”
Competera enables enterprise retailers to set and manage prices with greater precision at scale, delivering optimal, customer-centric recommendations that align with how shoppers perceive value. Powered by its proprietary Contextual AI models, the platform manages pricing across every product, sales channel, and location, factoring in more than 20 demand-impacting variables — from product relationships and brand positioning to temporal patterns, geographical nuances, competitor behavior, and basket composition — to ensure prices improve margins and customer loyalty. Backed by a decade of market data and refined with 23 million daily data points, the platform goes beyond rules-based or elasticity-only models to deliver price recommendations with 95% accuracy while adapting pricing strategies to real-time market conditions.
Founded in 2017, Competera now serves 52 enterprise retailers across 18 countries, including Sephora, flaconi, Harvey Norman, The Range, and Starboard Cruise Services. To date, the platform has optimized more than $60 billion in revenue, delivered an average 2% uplift in basket value, and reduced pricing team workload by up to 70%. The company achieved profitability in 2023 and has raised $8 million in funding, with most invested in R&D and compute infrastructure to fuel continued product innovation and global expansion.
“Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” says Mike Hofman, editor-in-chief of Inc. “These businesses have thrived amid rising costs, shifting global dynamics, and constant change. They didn’t just weather the storm — they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy.”
For the full list, company profiles, and a searchable database by industry and location, visit: www.inc.com/inc5000.
About Competera
Competera empowers retailers with customer-centric, AI-driven pricing solutions that deliver optimal prices with speed, precision, and simplicity. Powered by proprietary Contextual AI, the platform delivers real-time pricing optimization across all products, markets, and sales channels. The platform harnesses next-generation deep learning technology to continuously calculate billions of price combinations, considering 20+ pricing variables — from real-time competitive data to hyper-local product behavior. By combining intelligence and automation, Competera helps customers maximize bottom-line metrics, reduce repricing times, and strengthen customer loyalty.
Methodology
Companies on the 2025 Inc. 5000 are ranked according to percentage revenue growth from 2021 to 2024. To qualify, companies must have been founded and generating revenue by March 31, 2021. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2024. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2021 is $100,000; the minimum for 2024 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons.
About Inc.
Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.
