Competera, the leading provider of AI-driven pricing solutions for retailers, today announced the appointment of Marcin Cichon as a Strategic Advisor. A renowned entrepreneur and pioneer in the pricing software space, Cichon brings over two decades of leadership to Competera as the company accelerates its mission to help retailers optimize margins through advanced technology.
Marcin is best known as the co-founder and former CEO of Pricefx, where he spent over a decade building the company from a startup into a global leader in cloud-native pricing software. Under his leadership, Pricefx redefined the industry by introducing a "fast, flexible, and friendly" SaaS approach that challenged traditional enterprise models. His career also includes foundational roles at enterprise software leaders such as SAP Ariba, Vendavo, and PwC.
"Pricing remains a critical yet often underrated lever for business success," said Marcin Cichon. "I’ve spent the majority of my career helping companies navigate the complex tensions between margin goals and volume sales. I am excited to support Alex and the Competera team as they tackle these challenges with a fresh architecture designed specifically for the agility that modern retailers demand."
In his advisory role, Cichon will provide strategic guidance on market positioning and navigating the internal organizational hurdles that often stall the adoption of advanced pricing technology. He will work closely with Competera’s leadership to bridge the gap between business needs for flexibility and the structural requirements of large-scale enterprise IT.
"Marcin’s deep expertise as both a founder and a pricing expert is invaluable," said Alex Halkin, CEO and co-founder at Competera. "His understanding of why pricing professionals often struggle to gain senior-level visibility, and how to change that through education and demonstrated profit impact, aligns perfectly with our goals."
Since transitioning from his executive role at Pricefx, Cichon has focused on select advisory positions, balancing his professional passion for "cracking the pricing code" with personal interests including organic farming.
About Competera
Competera is an AI-driven pricing platform that helps retailers set and maintain optimal prices across the entire product lifecycle. By leveraging advanced algorithms and deep market insights, Competera enables businesses to increase gross margins and remain competitive in a rapidly changing retail landscape.
