SAN FRANCISCO – 13 March 2025 – Competera, a provider of AI-powered retail pricing solutions, today announced that its Pricing Platform and Competitive Data solutions are now available on SAP® Store, the online marketplace for SAP and partner offerings. By integrating with SAP S/4HANA®, Competera enables retailers to seamlessly use their existing SAP data to streamline pricing operations, increase profitability, and enhance customer loyalty with data-driven pricing decisions.
“The biggest challenge in pricing today is moving from generic rules and limited data to context-driven strategies,” said Alex Galkin, CEO of Competera. “With Competera now available on SAP Store, retailers can quickly deploy AI-powered pricing while leveraging their existing SAP data to optimize decisions. This integration accelerates time to value, eliminates manual data handling, and enables businesses to set optimal, customer-centric prices with precision, speed, and control.”
How Retailers Benefit from Competera on SAP Store:
- Increased Profitability & Customer Loyalty – AI-powered pricing decisions are driven by 20+ pricing variables, helping retailers set optimal prices that maximize revenue, improve price perception, and encourage repeat purchases.
- Optimized Basket Value & Customer Lifetime Value – Smarter, contextual pricing strategies drive higher customer engagement, increase purchase frequency, and boost average basket size.
- Operational Efficiency & Reduced Workload – Competera’s AI-powered Pricing Assistant automates up to 70% of pricing tasks, freeing teams to focus on strategic initiatives.
- Proactive Scenario-Based Pricing – Retailers can model different pricing strategies using ‘what-if’ simulations, predicting business impact with 95% accuracy.
- Faster Deployment & Simplified Data Management – Seamless integration with SAP S/4HANA® accelerates implementation, eliminates manual data handling, and enables a faster return on investment.
SAP Store delivers a simplified and connected digital customer experience for finding, trying, buying, and renewing more than 2,300 solutions from SAP and its partners. For each purchase made through SAP Store, SAP will plant a tree, contributing to sustainability efforts worldwide.
About Competera
Competera empowers retailers with AI-driven pricing solutions that set and maintain optimal prices with speed, precision, and simplicity. Our pricing platform, powered by Contextual AI, continuously calculates billions of price combinations, considering 20+ pricing variables—from competitive data to hyper-local customer behavior. By combining intelligence and automation, Competera helps retailers maximize bottom-line metrics, reduce repricing times, and strengthen customer loyalty.
# # #
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.
