TSC (formerly Today’s Shopping Choice), Canada’s leading interactive multi-channel retailer and a division of Rogers Sports & Media, today announced a strategic partnership with Competera, the leading provider of AI-driven retail pricing solutions for retail. The collaboration will see TSC leverage Competera’s Competitive Data solution to transform its pricing awareness and market responsiveness across its vast national assortment.
As one of Canada’s most innovative retailers, TSC offers a diverse range of categories, including Health & Beauty, Home, Fashion, and Electronics. To maintain its commitment to providing exceptional value, TSC is moving from manual market monitoring to Competera’s automated, AI-augmented product matching technology.
"TSC is a hallmark of the Canadian retail landscape, and we are thrilled to support their transition toward a more data-driven pricing model," said Alex Halkin, CEO of Competera.
"By providing high-accuracy, real-time insights into market dynamics, we are helping TSC shift from reactive adjustments to a proactive strategy that protects margins while reinforcing customer trust".
The partnership centers on several key objectives:
- Automation of pricing awareness: Replacing manual checks with automated data collection twice per week to ensure up-to-date market insights.
- Competitive indexing: Establishing a transparent picture of the market to proactively identify the best possible price positions.
- Scalable market intelligence: Starting with an initial scope of 3,500 products with plans to scale to 5,000 SKUs as the rollout progresses.
This announcement marks a significant milestone in TSC’s broader digital transformation, establishing the AI-driven foundation for future advances in optimized pricing.
About TSC
TSC is a leading interactive, multi-channel retailer, offering a vast assortment of exclusive products and top brands to its customers across Canada. As one of Canada’s most innovative retailers, TSC provides a unique shopping experience through TV, web, and mobile platforms. TSC is a division of Rogers Sports & Media.
About Competera
Competera is an end-to-end retail pricing platform that helps enterprise retailers recover lost margins, increase revenue, and offer customer-centric pricing through AI-driven competitive data and price optimization. By combining deep learning with market-proven algorithms, Competera enables brands to set optimal prices across the entire product lifecycle.
