8 Marketing Strategies to Increase Sales and Profitability

Alexander Galkin,

CEO at Competera

Content navigation:

• 1. Make sure your prices promote an increase in profit margin
• 2. How to increase revenue with clear, well-defined goals
• 3. Communicate more with your customers
• 4. Create more incentive
• 5. Bundle and upsell your products to generate revenue
• 6. Lookout for new distribution channels & opportunities
• 7. Focus on your brand
• 8. Motivate your team

If you're asking "how to increase my sales?", than this article is for you. Using the eight ways to generate revenue, your business will be able to promote itself more efficiently to a wider audience. You will also learn how to define goals which address targets for sales, profit and revenue in conjunction with each other, and ensure that your team is constantly working towards yours goals of bigger and better business growth. Let's start and find out how to increase sales and boost revenue!  

How to increase sales & revenue: proven tips  

1. Make sure your prices promote an increase in profit margin 

Industry experts underscore the importance of a data-driven pricing strategy. A 2024 Deloitte report clearly states that the future favors retailers who adopt smart data analytics tools for personalized marketing and AI dynamic pricing. So, how to increase revenue with better pricing? One of the ways is to reduce inventory costs substantially, freeing up valuable cash flow.

Pricing products effectively is no longer a vague form of art; competition and demand have made it a form of science as well. As markets continue to become more dynamic, your pricing strategy should reflect this by being flexible and agile. Your pricing strategy is the foundation with which you base your revenue and profit margins on, so if you haven’t created a strategy which is proven by data to promote profit, it is the first aspect of your business you should focus your attention if you want to know how to generate more sales. 

The data you need to begin improving and adapting your pricing strategy can seem endless, but keeping track of the information you need does not have to be a time-consuming task. With the help of advanced pricing software, like Competera Pricing Platform, perfecting your pricing strategy can be as easy as just a few clicks and can save you several hours of tedious labor.

Additionally, by utilizing our platform, you can be well prepared for the future effect of any decisions you make regarding price changes and will always be aware of how exactly each pricing decision you make is impacting your revenue growth strategies, or whether they are in-line with your objectives. Bringing your pricing strategy out of the dark ages of manual, in-house monitoring and into the data-driven future is therefore a promising way to maximize your sales and improve revenue, and is also one of the easiest positive changes you can integrate into your company.

2. How to increase revenue with clear, well-defined goals

If the previous point had you wondering what objectives you even had in the first place, now would be a good time to consider them in detail. The first step is defining your goals as a part of the growing sales strategies. Some might laugh at this prospect; surely, all businesses aim to promote growth, boost online sales, and increase more revenue. But these three targets are not one in the same. Let's look at the few examples. First, increasing your sales does not always lead to an increase in revenue. Second, promoting growth may require investments which do not initially result in a revenue increase, either.
 

Knowing where you want to go in the first place is the best way to figure the best marketing tactics to increase sales. You could have the best tools available to you in the world, but without you and your teams working towards clearly defined targets, you may find your goals harder to accomplish. The key here is to be as specific as possible. Set targets for individual product teams that are in accordance with more general objectives. If your main goal is to maximize profits, then you may want to see certain KVIs increase their profit margin by 5% within 2 or 3 months, for example. Without this structure, your business may struggle to come to conclusions about which actions to take in order to improve.

To boost sales with clear, well-defined goals, embrace actionable insights from your Competitive Data. For instance, identify seasonal trends or customer segments with untapped potential. Pair this with customer feedback to refine your offerings. Additionally, experimenting with revenue growth strategies like limited-time discounts or cross-selling can help you reach specific sales milestones, aligning efforts with more revenue and growth objectives.

3. Communicate more with your customers

Customers appreciate being heard, and are surprisingly willing to converse with the retailers they buy from. Whether it be in the form of surveys, reviews or even referrals to others, customers frequently want to communicate their thoughts about their shopping experience. For the retailer, this has several advantages and growing revenue is one of those. 

Engaging with customers can take many out-of-the-box forms in retail. For instance, Sephora’s Beauty Insider Community fosters a space where customers discuss products, provide feedback, and feel heard, driving loyalty and trust. Similarly, Zara uses customer feedback to influence design decisions, responding swiftly to demand. Encouraging customers to leave online reviews or participate in live chats also helps retailers gain substantial increasing sales results. These initiatives improve customer experience and fuel better sales outcomes and brand advocacy.

Not only could customers direct you to more potential buyers in a more genuine manner than general marketing, they can also pinpoint flaws within your system that are hard to notice from any perspective but theirs. So, how do you increase sales growth via better interactions? By opening multiple avenues of communication with your customers, you can essentially gain free press and free consultation to improve your business with. So long as your company is receptive to the feedback you receive, you will be able to make changes to your business that ensure a positive customer experience. The result will be an increase in traffic and sales, and therefore a likely grow revenue as well.

4. Create more incentive

Everyone loves to celebrate. Whether it be important holidays like Christmas or more personal reasons like a birthday, giving your customers incentive to shop will result in generating revenue for your business. The retail industry as a whole has created events like Black Friday or Cyber Monday to promote sales and encourage consumers to shop. Many companies have gotten even more creative with this idea and have created their own holidays complete with promotions, discounts, and special offers that draw customers in and encourage them to buy multiple items at a time.

Your business can stand to benefit from personalizing offers to create more incentive to buy, like recording the birthdays of shoppers with loyalty memberships and offering customized discounts or special deals accordingly. In a more general sense, you could also create your own holidays surrounding your brand in order to bring in new customers and keep loyal customers coming. Many consumers are simply looking for a reason to buy more, and if you manage to find a creative reason to give it to them, you will boost online sales.

For example, IKEA knows how to get sales grow by offering exclusive IKEA Family member discounts, in-store events, and tailored offers based on purchase history. Similarly, brands like Bath & Body Works attract customers through annual events like the semi-annual sale, which includes limited-time offers and exclusive product releases. Big name retailers show how to increase revenue in a business in a smart way: their strategies to improve sales encourage purchases and strengthen customer relationships, making them vital for boosting sales and loyalty.

5. Bundle and upsell your products to generate revenue

How to improve sales by bundling and upselling your products? Bundling may seem rather cut and dry, but you would be surprised by the many ways you can succeed with succeed with raising revenue via bundling deals. It does not have to be as simple as bundling flower seeds with soil; you can easily bundle his and her products together for potential gift ideas, or find inspiration by looking through your sales data to find otherwise overlooked relationships between the purchasing of certain products and create deals for them in conjunction.

Upselling is another great way to increase revenue meaning. Sometimes customers know what they’re looking for, but aren’t yet aware of any better options. This is particularly true for electronics, for example. By displaying clearly a more expensive and advanced product compared to what they are searching for, you are likely to get eager customers hoping to improve their purchases and willing to pay the higher price. Bundling and upselling are unique ways to increase sales as they not only promote some of your products, but also encourage shoppers to spend more while browsing the store.

Brands like Starbucks upsell by showcasing larger drink sizes or adding extras like syrups or toppings at a small additional cost. Another creative example is Lululemon bundling workout gear like yoga mats with apparel, providing a holistic fitness solution. As these tactics enhance perceived value, encourage higher spending, and deepen customer engagement, bundling is for many businesses best way to increase sales.

6. Lookout for new distribution channels & opportunities

Your business may have a tried and true marketing strategy with successful channels to utilize. But what if you are missing out on other distribution channels that can bring an increased revenue? Auditing your marketing strategy is a great way to find new opportunities and audiences to market to, and leverage creative ways to improve sales. If you want to know how to make more slaes at ease, finding new channels is something you should consider first. Why? This process frequently requires little to no change to your current marketing strategy; you still keep your existing channels and the methods with which you sell via these channels.

Regular auditing is the only extra step needed to find potentially lucrative new distribution channels for your business. This advice is equally relevant for both small business and large retail enterprises. 

Let's explore how to generate more sales using the examples from the real-world retail. Retailers like IKEA have expanded their distribution by partnering with third-party platforms like TaskRabbit to offer assembly services alongside product sales. Similarly, Nike utilized social commerce by integrating its products into apps like WeChat, directly targeting younger, tech-savvy consumers. Small retailers could explore selling through niche marketplaces like Etsy or subscription box services like Birchbox to introduce products to new audiences. These revenue growth strategies leverage existing resources while tapping into fresh customer bases, boosting visibility and revenue without overhauling core operations.

7. Focus on your brand

Your brand is a vital tool which shapes how your products are perceived. A good or bad brand image and greatly impact the prices that you can sell your products at. Customers are caring more about a brand’s character than ever before, and are willing to pay higher prices for a more trustworthy retailer. This why you can increase ecommerce sales by managing your brand smartly.  

You know that a strong brand also thrives on authenticity and emotional connections with customers. The question is how to increase sales of service using this knowledge? For instance, Patagonia has built a loyal customer base by consistently aligning its brand image with sustainability and environmental activism, even encouraging customers to repair rather than replace products. Smaller retailers can follow suit by sharing behind-the-scenes stories, like sourcing local ingredients or showcasing craftsmanship, to foster trust and admiration. Engaging storytelling paired with social media outreach amplifies your brand’s message, further boosting customer loyalty and driving sales growth.

There are several ways to improve sales by protecting and improving your brand image. As you've seen above, many retailers invest in sustainability and other environmentally conscious efforts regarding their products, or donate to charities. How you market your products also plays a role in how your brand is perceived; customers are getting smarter and react poorly to non-genuine marketing tactics. Simply put, if you stay smart with how you talk to your customer base and invest a little extra to provide more ethically produced products, your customers will reward you with their loyalty, and you will likely see these investments pay off in the form of increased sales and revenue.

8. Motivate your team

Happy and motivated employees contribute to a better customer experience and directly impact your bottom line. For example, Zappos is renowned for its customer service because it prioritizes employee satisfaction, fostering a culture of empowerment and appreciation. Retailers can adopt similar practices by offering professional development programs, recognizing achievements, or even small gestures like team lunches or gift cards. These actions improve morale, reduce turnover, and encourage employees to go above and beyond, benefiting customer loyalty and boosting sales.

Studies show that customers care quite a bit about the employees of retailers they shop from. It doesn't matter if you run a small business or a large retail chain. The fact is that companies known for poor work environments pay the price by damaging their brand image and negatively affecting their customer experience. Internally, employees who feel like they lack opportunity for promotion and/or that their work is not appreciated within the company are far less likely to put in their best work.

Paying special attention to revenue and sales does not mean that your company needs to pay less regard to the happiness and wellbeing of its workforce. As a matter of fact, your revenue and sales could stand to benefit from putting extra care into providing motivation and inspiration for your employees. Properly compensated workers will frequently show their appreciation by working harder towards company objectives, and you are less likely to have valued and experienced employees eventually leaving for greener pastures.

Conclusion

As you may have noticed, there are some common trends between these methods that can help you figure out how to increase ecommerce sales and revenue. Firstly, innovation is an essential part of all marketing strategies to improve sales and staying ahead of the curve, whether it be putting extra care into your brand, providing better compensation for employees, or paying more attention to the increasing demands of your customers. Secondly, the use of technology is your major guide and the best way to increase sales.

Advanced AI-driven tools can help your company gain a better view of your market, find more opportunities for growth, price your products more effectively, and adhere to your objectives and targets. High-tech pricing software is akin to your retail GPS, directing you toward the best ways to generate revenue.