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Innovate or Stagnate: A Winning Markdown and Promo Optimization Strategy
Explore Competera's cutting-edge Markdown and Promo Optimization for adaptability in retail. Dive into dynamic pricing, deep learning algorithms, and real-world applications to gain a competitive edge.
November 20, 2023 7 min read -
Price Points to Maximize Revenue: 7 Well-Tried Ways to Use
Price point is so much more than just a concept used for product market positioning. Finding the right price point is absolutely essential for businesses that want to gain a foothold and grow.
August 01, 2023 7 min read -
Evolution of Pricing Solutions: From Rule-Based to AI / ML Powered Strategies
Explore the evolution of retail pricing solutions, from traditional rule-based approaches to advanced AI/ML-powered strategies.
June 20, 2023 5 min read -
Pricing Rules to Unlock the Right Prices for Every Product
Learn how automated pricing rules can save hours of work, mitigate the risk of errors, and, eventually, boost your business performance
May 01, 2023 5 min read -
Bundle Pricing Strategy: Retailers' Secret Weapon to Boost Sales
Bundling is a popular and effective pricing technique that helps to market products and fuel revenue. The article covers the main approaches to bundle pricing.
January 11, 2023 6 min read -
Algorithm-Powered Solutions to Product Catalog Management
This article discovers how to make product catalog management more effective using the cutting-edge tools.
September 15, 2022 5 min read -
Rounding Rules: Pricing Tips and Tricks to Make Customers Purchase Your Goods
What is the role of digits on price tags? Are they only about informing or rather persuading customers to make a purchase? Let's figure out how to round and customize prices in a smart way by applying advanced technologies.
September 08, 2022 9 min read -
Price Optimization Models | Business Power-up for Retailers
Price optimization flow depends on the retailer's business maturity and its' position on the pricing journey. That's why the choice of the right price optimization retail model is crucial. In this article, we explore the most advanced price optimization techniques for retail enterprises.
August 01, 2022 9 min read -
The Overstock Crisis in the US or Why to Fix Pricing First
Why did the recent overstock crisis happen in the US and how retailers should approach it?
July 28, 2022 6 min read -
Best of NRF 2022: Top Trends and Their Significance for Retail Future
Every year National Retail Federation gathers thousands of retail savvies and enthusiasts. This year, the Competera team visited the industry-acknowledged conference for exclusive insights and inspiration.
February 22, 2022 6 min read -
Competera and Bynecon Consulting Become Strategic Partners
The cooperation will contribute to a more efficient representation of Competera in Turkey and Mediterranean region and expand the scope of services offered by Bynecon Consulting.
December 09, 2020 6 min read -
Acknowledging Retail Champions in the Times of Uncertainty
As retail is experiencing an extremely challenging time of uncertainty and unprecedented complexity, it is my honor to say 'Thank you' to all the retail heroes.
April 14, 2020 7 min read -
Competera Academy Launches Free Certificate Course About Pricing
Designed primarily for marketing, category, brand and pricing managers, this free Pricing Course answers the main questions of retail pricing and helps you in your career. Participants are awarded with certificates upon successful completion.
February 06, 2020 5 min read -
Competera Named High Performer Winter 2020 by G2 Crowd
We are proud to announce that Competera has been recognized as a High Performer by the world’s largest tech marketplace G2 Crowd for the second year in a row.
January 14, 2020 7 min read -
How to calculate Price Index. Formula to Know Competitors’ Impact On Your Sales In 15 Minutes
Do you know who your real competitors are? Do you use the price index formula? Maybe the first companies that come to mind are in the same industry as you, with a similar business model. On paper, this sounds like a good way to determine competitors. But they may not necessarily be your true market rivals, and if you are creating your pricing strategy based on non-competitors, your strategy will fall short.
November 12, 2019 5 min read -
What is the Future of Retail and How to Prepare for It: Insights from Wired Smarter 2019
Last week, Competera went to Wired Smarter 2019 to find what retail trendsetters think about tech-driven opportunities and challenges of tomorrow. Here are the main takeaways from Sainsbury's, eBay, MATCHESFASHION, and Peak.
November 04, 2019 8 min read -
Hiring Head of Innovation in Retail: Recommendations and Tips
Selecting, implementing, and managing innovations requires significant expertise in retail and technology trends. An experienced head of innovation operating advanced pricing tool can drive the business through multiple challenges faced by the industry today.
September 04, 2019 10 min read -
Pricing Audits: a Few Simple Tips to Boost Retail Business
Auditing is an important part of keeping the business financially healthy. Find everything on the benefits of price audits, the risks of going without it, and practical tips on implementing audits.
September 02, 2019 8 min read -
Retail Pricing Strategies for 2018
Pricing strategies will encounter a demanding future – the retailers will consistently need new tactics and models. The companies which fail to adjust and continuously improve their pricing models (just as value creation and propositions) will topple down.
August 21, 2019 7 min read -
16 facts to help you understand your buyer needs
A gap exists between what retailers think their customers want and expect versus what customers are actually looking for and doing when shopping. That is why we gathered some of the most compelling statistics on consumer trends to shed light on your customers when they purchase products and interact with brands.
August 19, 2019 7 min read -
Infographic: Map of Startups Impacting Prices in Retail
The final price is affected by dozens of factors that can be grouped into four main domains: pricing, supply chain management, mix or assortment management, and marketing. Find what do tech startups offer in each of these domains.
August 08, 2019 8 min read -
9 Reasons Why You’d Never Miss Choosing Competera
Each pricing software vendor offers a different workflow and technology blend. In this article, we outlined 9 facts about Competera pricing platform to show what makes our approach special.
August 08, 2019 9 min read -
Retail Evolution from the First Tech Solutions to Optimal Pricing
The retail technology pioneers made a great job to make optimal pricing possible. Find how the retail tech solutions evolved in the last decades and make sure your business moves in the right direction.
August 08, 2019 8 min read -
8 Marketing Strategies to Increase Sales and Profitability
Increasing sales and revenue is a fundamental process underlying strategic business growth, but doing so is easier said than done. Learn how retailers can increase both their sales and revenue with no risks for the overall financial health and sustainability.
August 07, 2019 10 min read -
Khhiiaaa!!! Competera shines among the top three startups at the AI Summit startup battle in London
June 14, 2019 6 min read -
Takeaways from Future Stores UK 2019: it’s about a single commerce experience across all channels
Find out the most valuable insights from Future Stores UK 2019 to help the retail business grow.
June 12, 2019 8 min read -
Grocery retail trends: retailers and consulting companies share insights
Check the latest insights of grocery industry taken from Competera business breakfast in Kyiv.
June 04, 2019 7 min read -
Why Retail Business Needs a Pricing Analyst?
Hiring a price analyst is a good way to boost competitive intelligence. But without advanced pricing software, the potential of a pricing analyst remains limited.
May 30, 2019 8 min read -
The New Kid on The Business Block
On April 25th Competera turns five years old. Although this is not an anniversary, that age is pretty solid for the startup world. Therefore, to honor our birthday, we decided to give the stage to the person who is able to sum up our journey and shed some light on what awaits Competera in the future. Without further ado, Alexander Galkin, our CEO.
April 25, 2019 9 min read -
Comprehensive Guide on Major Retail Trends for 2019
Retailers willing to outsell their competitors and boost their revenue, use a competitive pricing strategy based on analysis of the historical and competitive data. Building such a strategy requires the knowledge of the market, or data about competitors, clear business goals and time.
January 25, 2019 5 min read -
7 Pricing Trends You Cannot Ignore in 2020
To guide retailers through rapidly changing market landscapes, we present the main pricing trends to consider in 2020. Besides the very price, they also refer to competitors policies, consumer preferences, and technology shifts.
January 06, 2019 6 min read -
Back-To-School 2018: Top Tips for US Retailers to Increase Sales
It's always a good idea to remind some easy and ready-to-use means to increase sales in retail. Use this guide as a starting point to upgrade your pricing.
July 13, 2018 6 min read -
Ecommerce in Southeast Asia: 2018 Overview
Southeast Asia is a rapidly growing region for eCommerce players, online marketplaces and investors. Explore Southeast Asian regional trends, challenges eCommerce retailers face, and pricing-driven solutions to these challenges.
July 06, 2018 9 min read -
Closed-door Business Breakfast in Kiev: What Are Retailers Talking About?
What happens if you gather together a few large retailers for an informal breakfast without neckties and microphones?
May 02, 2018 8 min read -
Retail Analytics: main trends in 2018
The customer of new eCommerce era has great expectations: hyper-personalization is the first among them. He demands convenience and flexibility, and he expects to get quickly and order from anywhere. He needs the offer, which fits exactly with him.
Ongoing trends in retail analytics clearly indicate the epoch of big data, visual analytics, and hyper-personalization.
Discover more about them!April 27, 2018 5 min read -
Marketplace Pricing or All You Must Know on Amazon Repricer
How to use Amazon repricer and why do you need it now?
March 19, 2018 5 min read -
Road Map on Personalized Dynamic Pricing in E-commerce
Let’s face it: Despite its effectiveness (the research shows an 11 percent revenue increase), dynamic pricing is a reactive pricing strategy. Yes, it allows for changing prices according to market changes, though it has nothing to do with personalisation of user experience and sales forecasting. In the nearest future it’s going to be changed.
December 12, 2017 10 min read