Intertop, a premier Ukrainian retailer of footwear and apparel, has again chosen Competera as their retail pricing solution provider of choice, this time to enhance their competitive data management capabilities. This decision builds on a successful partnership that began in 2019 when Intertop first implemented Competera's AI-powered pricing platform to enhance its demand-based pricing strategies for initial pricing and markdown management. Satisfied with the results and the trust developed over the years, Intertop is now set to leverage Competera's advanced Competitive Data solution for real-time market insights.
With its objective of boosting online sales, Intertop will enhance its online pricing processes by utilizing Competera's tools to monitor 13,000 SKUs across several websites, along with employing monthly assortment intelligence. This enhancement streamlines Intertop's operations, allowing them to systematize price monitoring, enhance pricing support, quicken their response to the market and reduce the need for extensive resource allocation for competitive analysis.
Competera’s Competitive Data solution equips retailers like Intertop with real-time market data and AI-powered product matching across any region, currency, or language with 98% accuracy. The solution provides comprehensive insights on competitors’ pricing, shipping costs, promotions, and more, by scraping data directly from their websites and marketplaces, allowing retailers to clearly visualize market dynamics and understand their competitive positioning. Intertop can customize scraping frequencies—from monthly to every 15 minutes—depending on their team’s needs, leveraging a pay-per-use model for budget efficiency.
Alex Galkin, CEO of Competera, expressed his enthusiasm about the expanded partnership: "We are delighted to strengthen our relationship with Intertop, a valued partner who has consistently recognized the advantages of our solutions. This next phase of our partnership will further empower Intertop with unparalleled insights and flexibility in pricing, driving their competitive edge in a dynamic market by ensuring timely optimal prices for their customers."
This enhanced partnership underscores Competera's commitment to delivering tailored solutions that meet the unique needs of clients. By expanding the collaboration with Intertop, Competera not only reaffirms its commitment to this trusted relationship but also reinforces its position as a leader in retail pricing innovation.
