Andrew Mulvenna

According to data, 50% to 70% of consumers actively use online platforms to compare prices before making purchases, regardless of their preferred buying channel. Savvy retailers can leverage this behavior using superior price match tools and price comparison software to adapt their pricing strategies, ensuring significantly increased revenue and higher sales in the process.

There are two things that can damage a retailer's financial health more than anything else: the wrong pricing strategy or its absence. Explore the major pricing strategies used across the industries to find your own, the most balanced and sustainable approach to pricing. 

We’re often talking about demand forecasting in pricing and it's always a good idea to look at the topic from a different angle. Especially for this story, we've asked Derek Jones from Deputy to share his thoughts on demand forecasting in 2021.

Competera believes that utilizing advanced price optimization software will help retailers improve the speed and scale of decision making.

Regularly updating a supply chain’s product portfolio is key for any profitable business. Look at how businesses can meet the challenge and respond to changing markets.

We are proud to announce that Competera Pricing Platform has been recognized as a winner of the SoftwareSuggest Recognition Awards Fall 2020.

Competera won Artificial Intelligence Project of the Year nomination of Retail Systems Awards 2020

High price sensitivity could easily become an obstacle that prevents retailers from reaching their business targets. Sustaining price sensitivity is, therefore, essential to increase customer lifetime value and maximize revenue.

Market-based pricing is the most common practice for retail companies. This article will guide you through the basics of this pricing strategy and explain how to implement it into your business most effectively.

Pricing simulations are one of the most creative and effective solutions enabled by the combination of AI and big data. Learn how your portfolio can benefit from price simulations.

89% of customers are loyal to brands sharing their values. Learn how retailers can benefit from sustainable brand perception management and what has software to do with it.