Varvara Masalitina

Learn how to calculate, track and manage marginal revenue in retail

Are you a SAP-based retailer eager to gain more advanced pricing capabilities? Explore how the joint solution by Competera and Syntax can help your business thrive

Go beyond the definition of Annual Recurring Revenue (AAR) so you can manage the vital metrics with a genuine effectiveness

Learn to set ethically justified prices
that would reinforce your customers’ loyalty.

Fund out why pricing KPIs are essential for the success of your pricing strategies and learn to manage them smartly 

Your A-Z guide on how to capitalize on direct-to-consumer marketing and gain an upper hand on the market

Dive deep into the major retail market trends along with proven pricing strategies and tactics

Pricing objectives are crucial indicators of the effectiveness of your business strategy. Gain confidence in setting and managing objectives smartly.

Introducing a new product is anything but simple. Learn to do it smartly.

The Balsam Brands experts discuss challenges and plans in the fresh interview #Pricing_Heroes.

Reputable software discovery platform recognized Competera as a top industry solution provider.

Competera Team launches a series of thought leadership interviews with pricing experts.

Competera has been chosen to be part of a prestigious industry report - Retail Today's "Retail CIO Radar 2022".

Read how a UK-based Garden, DIY, Electricals & Homewares retailer is enhancing its data monitoring as part of its pricing transformation. 

Together with our partner KORUS Consulting, we completed a pilot project with Corporation 'Centr' as a part of strategic cooperation aimed at increasing profit margins through price optimization.

Ukrainian retail community talks about key areas for the technology revolution in Retail. Explore the pivotal insights below.

Competera is welcoming a new advisory board member — Merchandise Planning, Analytics, and eCommerce expert Jeff Rudat.

We continue our series of interviews featuring renowned retail experts worldwide to understand the ins and outs of the industry and look into the ways to help retailers thrive in the new reality.

The partnership is aimed to expedite the era of contextualized real-time pricing in the offline retail experience.

To help retailers navigate the changing business environment, we've asked Mara Devitt, a retail expert with 30 years of consulting experience, to share her thoughts on current and upcoming trends, as well as practical ways retailers can win in the new normal.

This interview is part of Competera’s series featuring interviews with the most renowned retail experts worldwide to understand the ins and outs of the industry and look into the ways to help retail thrive in the new reality.

The alliance aims at retail transformation through implementing innovative solutions.

This interview is part of Competera's series featuring renowned consumer anthropologists KIZER & BENDER who study the ins and outs of the industry and look into the ways to help retailers provide a five-star customer experience.

Another spring brings Competera another High Performer award from the G2 Crowd.

Competera was recognized as a Committed to Deliver vendor by Software Suggest.

The competition in digital retail gets tougher. And that's why customer retention is one of the major challenges retailers face in 2021. Let's find how to deal with it.

The cooperation aimed to combine Competera's pricing solutions with Customertimes consulting experience

The partnership is aimed at improving the representation of Competera as well as boosting its clientele across the French-speaking regions.

Learn how to form a new shelf, attract customers, and prevent demand losses

Utilize these points from our recent webinar to stay productive in times of global economics decreases.  

Competera is recognized as a vendor in the pricing and promotion market by the acknowledged research firm.