Competera, a global provider of AI-driven, customer-centric pricing solutions, today announced that it has been named a Major Player in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025 Vendor Assessment¹.
The IDC MarketScape vendor assessment is designed to provide an overview of the competitive fitness of suppliers in a given market. IDC defines the retail price optimization market as applications and software that leverage data to make algorithmic decisions on best price, appropriate markdowns, and promotion optimization to meet margin and revenue goals across enterprise-level retail.
Many enterprise retailers still rely on outdated spreadsheets, static rules, or expensive consultant reports for pricing decisions—resulting in margin erosion and missed revenue opportunities. Competera addresses this by helping retailers understand why customers buy. The company's contextual AI platform analyzes more than 20 demand-driving factors to deliver price recommendations that balance profitability with customer trust. Through "what-if" simulations that predict revenue and margin impact with 95% accuracy, retailers can test pricing strategies before execution, enabling them to achieve 3-7% revenue growth and 2-5 percentage point margin improvement while maintaining full control and transparency.
"We believe being named a Major Player in this IDC MarketScape assessment reflects our commitment to helping retailers move beyond reactive, rules-based pricing toward strategies that are both data-driven and customer-centric," said Alex Halkin, Founder and CEO of Competera. "When retailers understand the true drivers of demand, they can set prices with confidence, predict business impact before execution, and build lasting customer trust."
Over the past year, Competera was listed on the Inc. 5000 following 161% three-year growth, introduced retail's first Store-Level Pricing Optimization and AI-Powered Pricing Assistant, and partnered with SAP to make its platform available to retailers on SAP S/4HANA. Since 2017, Competera has optimized more than $60 billion in revenue for 50+ enterprise retailers across 18 countries, including Sephora, flaconi, Novus and Autodoc.
¹ Source: IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025 Vendor Assessment, Doc #US52989825 December 2025.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
About Competera
Competera empowers retailers with customer-centric, AI-driven pricing solutions that transform pricing from an operational task into a competitive advantage. Its proprietary Contextual AI pricing model analyzes billions of price combinations in real time, factoring in over 20 key variables—from competitive dynamics to hyper-local demand patterns—to recommend prices that drive sustainable profitability while building lasting customer trust. Since 2017, Competera has optimized more than $60 billion in revenue for 50+ retailers across 18 countries and 20 industries. The platform helps retail teams reduce repricing times, improve basket value by 2% or more, and scale pricing strategies with unparalleled precision and adaptability across all products, channels, and regions. Learn more at competera.ai.
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