Lyreco Group, a leading distributor of workplace products and services in Europe and the third largest globally, has selected Competera as its preferred provider for competitive insights. Utilizing Competera’s Competitive Data solution, Lyreco aims to optimize pricing operations and guarantee optimal pricing for its clientele in 24 countries—including Sweden, Germany, the UK, Poland, Switzerland, Thailand, Denmark, Italy, France, Spain, and Ireland—with future expansions planned.
Following its acquisition of Staples Solutions' operations in Central and Nordic Europe and a successful pilot in Germany, Lyreco transitioned from its former solution provider to Competera. Competera will provide competitive data for more than 77,000 products, 150+ competitors, and across 24 countries, with plans to service all countries in which Lyreco operates in the near term.
Lyreco’s strategic objective with this partnership is to enhance the precision of competitor price monitoring and integrate these insights more seamlessly into its existing technology stack. Competera’s platform promises not only to elevate the quality of data Lyreco receives but also to bolster its pricing competitiveness. The system will ensure timely market responses and boost efficiency in pricing management across Lyreco’s extensive product range.
Alexander Galkin, Founder and CEO of Competera, commented on the partnership: “Collaborating with Lyreco offers a significant opportunity to showcase the impact of our advanced data solutions on competitive pricing strategies. Our technology will enable Lyreco to refine their pricing processes and enhance operational effectiveness, delivering substantial value to their customers. This partnership is a testament to our commitment to spearhead innovation and set new standards in the industry for workplace products and services.”
This alliance highlights Lyreco’s commitment to leveraging cutting-edge technologies to better serve its customers and strengthen its market position. As Lyreco continues to adapt to dynamic market conditions and expand its operations, Competera stands as a crucial partner in their ongoing pricing strategy evolution, playing a key role in driving retail innovation across Europe and beyond.
