Competera blog
Read expert articles on AI retail pricing optimization

Aaron Thomasson
Head of Public Relations & Analyst Relations
Aaron Thomasson leads global communications, PR, and analyst relations at Competera, shaping the company’s narrative, market positioning, and visibility across U.S. and European markets. In this role, he guides messaging, thought leadership, media strategy, and creative content development. Aaron also serves as producer and host of the Pricing Heroes podcast, spotlighting the ideas and people transforming retail pricing.
Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja Gerara
In this episode of Pricing Heroes — the retail pricing podcast for practitioners and executives — Zooplus VP Pooja Gerera discusses how she built scalable, data-driven pricing across 20 markets.
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AI Pricing & Demand Forecasting Today: Insights from a Decade in Applied AI
Discover how AI is reshaping retail pricing and demand forecasting with insights from Jayadeep Shitole, former Principal Data Scientist at Walmart. Learn practical steps, real-world strategies, and the future of AI-powered pricing.
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