The Range, a leading UK retailer known for its extensive range of products including homeware, garden supplies, DIY, and much more, has chosen to implement Competera's Competitive Data solution. This decision builds on the successful partnership initially established with Wilko, which was acquired in 2023 by Norton Group Holdings, the parent company of The Range.
With over 180 stores nationwide and a robust online presence, The Range has solidified its position as a household name in the UK retail landscape. Reporting impressive revenue of approximately £1.25 billion in 2023, the company sought to further strengthen its market position by addressing key challenges in its competitive intelligence capabilities. The acquisition of Wilko, which had already benefited from Competera's advanced pricing solutions, paved the way for The Range to adopt the same cutting-edge technology across its expanded retail portfolio.
To achieve its strategic goals, The Range will implement Competera's Competitive Data solution across its expanded product range. The implementation will cover 4,848 products across 25 competitors, with daily monitoring frequency. This partnership aims to transition The Range to an automated workflow, capturing competitive data in real time with a guaranteed high level of accuracy and transparency. By leveraging Competera's advanced technology, The Range expects to significantly reduce execution efforts for its teams, making competitive intelligence more actionable.
Alexander Galkin, Founder and CEO of Competera, commented on the expanded partnership: "We are thrilled to extend our collaboration from Wilko to The Range, further cementing our role in the UK retail landscape. The success we achieved with Wilko demonstrated the power of our Competitive Data solution, and we're excited to bring these capabilities to The Range's expanded portfolio. This partnership not only addresses The Range's current needs but also future-proofs their competitive intelligence process, particularly for their extensive private label brands."
This collaboration marks a significant step in The Range's ongoing efforts to enhance its pricing strategy and maintain its competitive edge in the dynamic retail landscape. By automating and improving its competitive intelligence processes across its original and newly acquired brands, The Range is set to reduce manual workload, expand product coverage, and make more informed pricing decisions. As The Range continues to grow and adapt to evolving market conditions, Competera stands as a crucial partner in their pricing strategy evolution, ensuring that customers benefit from fair and competitive pricing across The Range's extensive product offerings, including those inherited from Wilko.
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