Union Coop, one of the largest consumer cooperatives in the United Arab Emirates, has partnered with Competera to elevate its pricing strategy across hypermarkets and supermarkets in Dubai. By integrating Competera's AI-driven Pricing Platform and Competitive Data solution, Union Coop will enhance its approach from a product-centric model to a more customer-centric process—aligning prices with shopper expectations and further solidifying its esteemed position as a market leader in the UAE.
Building on its strong foothold in Dubai's retail sector, Union Coop recognized the opportunity to strengthen its already robust pricing capabilities through greater automation and centralization. Through this collaboration, Union Coop aims to achieve regional price differentiation, refine Known-Value-Items (KVI) according to local buyer preferences, and centralize strategic oversight for greater impact. Competera's solutions will serve as a co-pilot for Union Coop's pricing team, delivering continuous, data-backed insights that empower them to drive revenue growth, increase profit margins, and foster a more positive price perception among consumers.
Competera's end-to-end platform harnesses 20+ demand drivers to recommend optimal price points that resonate with shopper behaviors in specific localities. Simultaneously, its Competitive Data solution furnishes up-to-the-minute intelligence on competitors' behavior and pricing decisions, ensuring Union Coop can swiftly adapt to market shifts. By uniting these capabilities, Union Coop's team gains a decision-empowerment platform that helps balance profitability with customer loyalty—turning pricing into a true competitive advantage.
Alexander Halkin, Co-Founder and CEO of Competera, emphasized the significance of the alliance: “Union Coop's commitment to integrating next-generation pricing technology affirms its reputation as a forward-thinking leader in the UAE's retail market. With Competera's AI-powered platform, they're moving from product-centric to customer-centric pricing, delivering greater value for shoppers and fueling sustainable growth. We look forward to supporting Union Coop's transformation and helping them maintain a dynamic edge in an ever-evolving retail landscape.”
This strategic partnership marks an important milestone in Union Coop's digital transformation journey. As consumer expectations continue to evolve in the competitive UAE market, Union Coop is now positioned to respond with unprecedented agility and precision, setting new standards for retail excellence in the region and reinforcing its commitment to delivering exceptional value to its community of loyal customers.
