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Article
Maciej Kraus & Alex Galkin Decode Pricing
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Health and Beauty
Luxury Beauty Leader
Enhanced competitive price monitoring
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Consumer goods
Unilever
Ready to consume market data for better assortment analysis
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Pricing Ethics in Marketing: Balancing Profit & Fairness
Discover ethical pricing considerations and their impact on brand reputation.
article
Pricing KPIs for Retail: Metrics to Improve Profitability
Discover key pricing performance indicators for retail success.
article
Lyreco Boosts Price Monitoring in 24 Countries
Lyreco implements Competera’s competitive data to enhance precision price monitoring across 24 countries.
article
DTC Marketing Strategies: How to Build a Successful Brand
Explore direct-to-consumer marketing tactics to boost brand loyalty and sales.
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Article
Melina Palmer on Behavioral Economics & Pricing
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Article
Ayon Bhattacharyya on Value-Based Pricing Power
article
Flaconi Expands Competitive Data Globally with Competera
Flaconi expands its competitive data capabilities to all regions, leveraging Competera’s AI-powered pricing platform.
article
Competera: Best Retail Insights at 2024 VIP Awards
Competera wins Best Retail Insights Solution for the second consecutive year at the prestigious 2024 VIP Awards in London.
article
2024 Retail and Pricing Trends: Insights into Adapting to Economic Challenges
2024 sets the stage for an exciting evolution in retail pricing, where innovation meets economic pragmatism, driving businesses to harness AI and machine learning for strategic agility
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Sporting Goods
Wiggle
Wiggle reduced pricing effort by 50% and got a 360 view of the market across five pricing zones
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Article
How to Set Pricing Objectives & Align Them with Business Goals
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Knowledge base
Dynamic Pricing: Your Comprehensive A-Z Guide
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Knowledge base
A Champion’s Guide to Competitive Pricing
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Apparel & footwear
Intertop
Markdown optimization: saving profit margin
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Alex Galkin: AI Powers Retail Pricing Future
Alex Galkin discusses the future of retail pricing, highlighting the transformative power of AI in #Pricing_Heroes.
article
Internal Cannibalization in Retail: How to Prevent Sales Loss
Explore how internal cannibalization affects sales and pricing strategies.
article
Effective Product Strategy: How to Drive Growth & Sales
Learn how a strong product strategy drives business growth and competitiveness.
