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Competera Recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion, and Markdown Optimization Applications – Short Life Cycle Report

Health and Beauty
Luxury Beauty Leader
Enhanced competitive price monitoring

Consumer goods
Unilever
Ready to consume market data for better assortment analysis

Knowledge base
A Champion’s Guide to Competitive Pricing
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Competera Partners with Findel to Transform Educational Retail Pricing in the UK
UK educational retailer Findel partners with Competera to enhance pricing strategies and market insights. Discover how this collaboration will empower Findel to lead with competitive pricing and innovative AI-driven solutions, shaping its future in educational retail
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#Pricing_Heroes: Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
Explore expert insights on advanced pricing strategies with Dr. Tim J. Smith on our latest Pricing Heroes podcast. Learn about the innovative "Pricing Spine-o-meter" and how strategic pricing impacts economic justice.
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Pricing Strategies Across the Product Life Cycle
Discover how pricing strategies evolve throughout a product’s life cycle for maximum profitability.

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Price Skimming Strategy: Benefits & When to Use It

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Rebate Programs & Discounts: How to Boost Customer Loyalty
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Competera delivers AI-powered price optimization through Google Cloud Marketplace
Competera's AI pricing platform now on Google Cloud Marketplace, offers rapid, real-time price optimization, boosting profits by 6% and enhancing customer loyalty
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#Pricing_Heroes: The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood
Karan Sood shares his journey as a pricing professional working across industries and facing some of the toughest challenges in the field, including a global financial crisis and digital transformation in print advertising.
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Jee Vang Joins Competera's Advisory Council, Contributing Causality Expertise to Solve Complex Retail Pricing Challenges
Jee Vang, distinguished causality expert and Founder of both Rocket Vector and Autonosis, joins Competera's Advisory Council, helping the company solve today’s most complex pricing challenges by delivering practical solutions informed by a deep theoretical knowledge.
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Discount Pricing Strategy: Definition, Examples & Pros/Cons
Understand discount pricing strategy, its benefits, and how it influences customer behavior and sales.

Article
Retail Pricing Ladders: How to Maximize Revenue Efficiently

White Paper
Practical Guide: Price Optimization in Retail

White Paper
Bottlenecks of Competitive Data Scraping and Delivery: How Retailers Are Losing Their Revenue

White Paper
Pricing scenarios to outperform competitors and negotiate suppliers
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New Coresight Research Report Delivers Insights into AI Pricing for Retailers
Coresight Research publishes report about the future of AI pricing in retail, based on insights from 150 top US retailers — findings indicate retailers could recoup millions in profits by using AI pricing technologies
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Price Anchoring In 2025: A Comprehensive Guide To What Is Price Anchoring
Discover how price anchoring influences customer perception and improves sales.
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#Pricing_Heroes: Monetizing and Pricing Sustainability with Stephan Liozu
Stephan Liozu shares how businesses can monetize and price for sustainability