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Article
Mastering Internal Cannibalization in Retail
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Consumer goods
Unilever
Ready to consume market data for better assortment analysis
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Grocery
Delivery service
Pricing Automation for grocery delivery service
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use case
Matching Coefficients Use Case
article
Revolutionizing Markets: Unveiling Your New Product Strategy
Discover actionable strategies to launch your new product effectively. Gain insights into market dynamics and consumer behavior for a successful introduction
article
Intertop Enhances Its Pricing Capabilities with Competera’s Competitive Data Solution
Intertop enhances its pricing capabilities with Competera’s Competitive Data solution, gaining real-time market insights to boost online sales and streamline price monitoring
article
Competera Recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion, and Markdown Optimization Applications – Short Life Cycle Report
Competera recognized as a 'Representative Vendor' in 2024 Gartner Market Guide for Retail Unified Price, Promotion, and Markdown Optimization. Discover AI-driven pricing solutions
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Article
Competera Partners with Findel to Transform Educational Retail Pricing in the UK
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Article
#Pricing_Heroes: Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
article
Optimizing Profitability: Pricing Strategies for Each Stage of the Product Life Cycle
From introduction to decline, learn how to implement effective pricing strategies tailored to each stage of the product life cycle, ensuring market relevance and profitability
article
Price Skimming Strategy: A Deep Dive Into Market Dynamics And Profit Maximization
Unlock the potential of price skimming strategy in marketing, understanding its role in setting premium prices, targeting niche markets, and establishing brand value for long-term success
article
Rebate Programs vs Discount Offers: Crafting a Winning Strategy for Your Business
Untangle the complexities of rebates versus discounts and chart a course toward profitability, as businesses learn to navigate the nuances of pricing incentives in a dynamic marketplace.
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use case
Short-term and long-term planning
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Article
Competera delivers AI-powered price optimization through Google Cloud Marketplace
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Pricing Guides
Embracing price elasticity: manager's guide to demand-based price optimization
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Knowledge base
Anti-Crisis Pricing or How To Survive In The Post-COVID World
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use case
Competera Email Notifications Use Case
article
#Pricing_Heroes: The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood
Karan Sood shares his journey as a pricing professional working across industries and facing some of the toughest challenges in the field, including a global financial crisis and digital transformation in print advertising.
article
Jee Vang Joins Competera's Advisory Council, Contributing Causality Expertise to Solve Complex Retail Pricing Challenges
Jee Vang, distinguished causality expert and Founder of both Rocket Vector and Autonosis, joins Competera's Advisory Council, helping the company solve today’s most complex pricing challenges by delivering practical solutions informed by a deep theoretical knowledge.
article
Discount Pricing Strategy: Definition, Examples, Pros & Cons
Master the art of discount pricing without compromising your brand's value. Explore effective discount strategies that boost sales and customer loyalty, while maintaining your pricing integrity. This guide dives into what discount pricing is, how to calculate discounts intelligently, and the best practices for using discounts to drive growth without devaluing your product. Perfect for e-commerce and retail businesses aiming for sustainable growth
