Domashniy Market, a rapidly expanding Ukrainian grocery chain, has selected Competera's AI-powered Pricing Platform to optimize its pricing strategy and operational efficiency. This strategic partnership aims to support Domashniy Market's ambitious growth plans and enhance customer experience across its expanding network of stores.
With 160 existing stores and plans to open an additional 400, Domashniy Market has established itself as a key player in the Ukrainian grocery retail sector. Serving more than 670,000 customers per month and boasting 50,000 mobile app users, the company sought a solution to address critical challenges in its pricing processes. These challenges included a lack of feedback on price changes, lost margin potential due to inflexible pricing, and resource-intensive pricing operations.
To overcome these obstacles, Domashniy Market will implement Competera's Pricing Platform. This AI-powered solution revolutionizes retail pricing by delivering real-time, customer-centric pricing optimization across all products and sales channels. Leveraging 20+ demand drivers, the platform will enable Domashniy Market to make data-driven pricing decisions, strategically adjust prices to boost margins, and enhance customer shopping experiences.
Alexander Galkin, Founder and CEO of Competera, commented: "We are excited to collaborate with Domashniy Market, a dynamic force in Ukrainian grocery retail. Our AI-powered Pricing Platform will empower Domashniy Market to optimize its pricing strategies, driving both growth and customer satisfaction. This partnership underscores our commitment to supporting retailers in their digital transformation journey, especially in markets with high growth potential."
This project marks a significant step in Domashniy Market's efforts to enhance operational efficiency and maintain its competitive edge. By leveraging Competera's advanced technology, Domashniy Market will streamline pricing operations, reduce manual interventions, and gain actionable insights for strategic price execution.
The successful implementation will be led in collaboration with Competera's partner C4R, ensuring Domashniy Market receives both cutting-edge pricing technology and expert guidance. As Domashniy Market expands and adapts to changing market conditions, this partnership will drive retail innovation in Ukraine, ensuring customers benefit from fair and competitive pricing across its growing network of stores.
