THG, a leading global e-commerce and technology business known for its diverse portfolio of beauty, health, and wellness brands and its proprietary THG Ingenuity platform, has chosen Competera's AI-powered retail pricing solutions to refine its pricing strategies. The partnership will ensure that Lookfantastic and Cult Beauty, two brands within THG’s beauty portfolio, strengthen their competitive edge by combining THG’s digital innovation with Competera’s advanced data and AI capabilities.
As a global beauty retailer offering more than 1,300 premium brands across 195 territories, THG requires sophisticated pricing capabilities to balance market share growth with premium product positioning. The implementation of Competera’s Competitive Data and AI Pricing Platform will enable THG to optimize pricing strategies through advanced customer insights, ensuring responsiveness to market dynamics while maintaining premium brand equity across its diverse beauty portfolio. Customers can look forward to more competitive and transparent pricing, reflecting THG’s commitment to exceptional value and quality.
The phased rollout will begin with Cult Beauty and Lookfantastic in the UK and Ireland, as well as Lookfantastic in the Netherlands. In its second year, the initiative will expand to Lookfantastic’s operations in Germany and France. This measured approach ensures that Competera’s platform is tailored to the unique requirements of each market and integrates seamlessly with THG’s existing workflows, ensuring market insights and price recommendations are highly localized and effective.
“THG demonstrates how leading retailers are leveraging AI to balance competitive positioning with premium brand identity,” said Alexander Galkin, Founder and CEO of Competera. “We believe our intelligent solutions will empower THG in its mission of creating data-driven, customer-centric pricing models that set new standards in beauty e-commerce.”
This collaboration showcases the potential for innovation in e-commerce when leaders in digital retail like THG partner with leaders in AI pricing like Competera. As THG strengthens its position in global digital commerce, Competera’s advanced solutions will help drive sustainable growth and enhance customer value across its beauty platforms.
