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Unveiling the Secrets: How to Determine Your Pricing Objectives
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Consumer goods
Sephora
Enhanced competitive price monitoring
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Consumer goods
Unilever
Ready to consume market data for better assortment analysis
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use case
Pricing Platfrom Tutorials
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#Pricing_Heroes: The Future of Retail Pricing Powered by Al with Alex Galkin
Alex Galkin, CEO of Competera, shares insights on the future of retail pricing. Learn how AI is transforming pricing strategies and what it means for retailers in this Pricing Heroes podcast episode.
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Mastering Internal Cannibalization in Retail
Understand the concept of internal cannibalization in retail and its impact on brand strategy. Learn how to develop effective approaches to minimize conflicts and maximize profits.
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Revolutionizing Markets: Unveiling Your New Product Strategy
Discover actionable strategies to launch your new product effectively. Gain insights into market dynamics and consumer behavior for a successful introduction
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Article
Intertop Enhances Its Pricing Capabilities with Competera’s Competitive Data Solution
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Article
Competera Recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion, and Markdown Optimization Applications – Short Life Cycle Report
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Competera Partners with Findel to Transform Educational Retail Pricing in the UK
UK educational retailer Findel partners with Competera to enhance pricing strategies and market insights. Discover how this collaboration will empower Findel to lead with competitive pricing and innovative AI-driven solutions, shaping its future in educational retail
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#Pricing_Heroes: Grow a Spine for Pricing: Measuring the Maturity of Your Pricing Practice with Tim J. Smith
Explore expert insights on advanced pricing strategies with Dr. Tim J. Smith on our latest Pricing Heroes podcast. Learn about the innovative "Pricing Spine-o-meter" and how strategic pricing impacts economic justice.
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Optimizing Profitability: Pricing Strategies for Each Stage of the Product Life Cycle
From introduction to decline, learn how to implement effective pricing strategies tailored to each stage of the product life cycle, ensuring market relevance and profitability
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use case
Competera Price Index Tutorials
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Article
What Is Skimming Price? Exploring the Pros and Cons of Skimming Strategy in Marketing
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Knowledge base
Anti-Crisis Pricing or How To Survive In The Post-COVID World
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Knowledge base
Dynamic Pricing: Your Comprehensive A-Z Guide
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use case
Competera Repricing Platform for pricing automation of any complexity
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Rebate Programs vs Discount Offers: Crafting a Winning Strategy for Your Business
Untangle the complexities of rebates versus discounts and chart a course toward profitability, as businesses learn to navigate the nuances of pricing incentives in a dynamic marketplace.
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Competera delivers AI-powered price optimization through Google Cloud Marketplace
Competera's AI pricing platform now on Google Cloud Marketplace, offers rapid, real-time price optimization, boosting profits by 6% and enhancing customer loyalty
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#Pricing_Heroes: The Evolution of Pricing — Going Beyond Pricing to Drive Innovation with Karan Sood
Karan Sood shares his journey as a pricing professional working across industries and facing some of the toughest challenges in the field, including a global financial crisis and digital transformation in print advertising.
