Following a successful partnership that began in 2022, Flaconi, a leading online beauty retailer based in Germany, has further collaborated with Competera to expand its use of the vendor’s Competitive Data solution to incorporate all geographies in which the retailer operates. This development marks a significant step forward in Flaconi’s journey to refine its pricing strategies.

Since partnering with Competera, Flaconi has enhanced its pricing capabilities by employing Competera’s Pricing Platform and Competitive Data to ensure a balanced approach to pricing at the portfolio level and achieve sustainable margin growth. The initial scope of work included identifying key value items, making pricing decisions more flexible and transparent, and reducing the amount of manual processes.

Building on this foundation, Flaconi will now extend Competera's competitive data solutions to additional locations, leveraging enhanced features such as real-time market data, product matching, and advanced pricing scenario planning. This expanded use of Competera’s solutions will provide Flaconi with deeper insights into competitive dynamics and consumer behavior across more geographies, allowing the company to offer fair and competitive prices for its vast portfolio of more than 40000 products. These advancements will ensure that Flaconi's customers continue to receive the best value in the fast-paced online beauty market.

Alexander Galkin, Founder and CEO of Competera, expressed his enthusiasm about the expanded partnership: “We're excited to expand our partnership with Flaconi, a leader in online beauty retail. By leveraging Competera's data solutions across more locations, Flaconi can optimize pricing and deliver exceptional value to customers.”

This collaboration is a testament to the effectiveness of Competera's pricing solutions and Flaconi's commitment to leveraging cutting-edge technology to drive business success and customer satisfaction. As Flaconi continues to grow its business and adapt to changing market conditions, Competera remains a trusted partner in their ongoing pricing strategy evolution, ensuring that customers benefit from optimal pricing and an enhanced shopping experience.

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