Findel, a leading UK-based eCommerce retailer specialising in school supplies and educational resources, has selected Competera as its solution provider of choice to enhance its pricing capabilities. This collaboration will enable Findel to gain deeper insights into market dynamics, allowing them to offer more competitive prices and strengthen their position as the leading educational retailer in the UK.

Findel offers a comprehensive range of over 32,000 products to educational establishments in more than 130 countries through its extensive portfolio of brands including Hope, GLS, Davies Sports, Philip Harris,, A-Z, and LDA. As they pursue their plans to scale the business, Findel faces unique challenges from its reliance on manual data verification, difficulties achieving precise like-for-like product matching, and a lack of visibility into price positioning within the market.

By leveraging Competera’s Competitive Data solution, Findel aims to minimise manual intervention, enhance the match rate and quality of their product listings, and ensure stable, daily delivery of competitive insights. Once implemented, Findel’s new pricing tool will empower them to refine their market positioning and maintain competitive pricing strategies.

Heva Simpson, Head of buying at Findel, commented on the company’s decision to select Competera: “We're delighted to partner with Competera; pricing agility is key to support our growth ambitions, and with this new data solution, we can stay close to the market conditions.”

Alex Galkin, CEO of Competera, expressed his enthusiasm about the partnership, stating, “Working with Findel allows us to demonstrate not only our capabilities within a new market segment but also the versatility and impact of our AI-driven pricing solutions. We are excited to support Findel on its journey to become the number one educational retailer in the UK by revolutionising educational retail.

This collaboration marks a significant milestone in Competera's expansion into new markets and underscores the company’s commitment to providing innovative AI-powered pricing to retailers across industries and geographies.

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